Subscribed Conference Charts the Future of Business in the Global Subscription Economy

Zuora hosts one-of-a-kind thought leadership forum with a featured keynote by Astronaut Scott Kelly

Foster City, Calif. – March 30, 2016 Zuora®, the world’s leading provider of subscription billing, today released more details about Subscribed™, the highly anticipated conference for any company interested in learning more about the future of subscription-based business models and creating lasting subscriber relationships.

Subscribed will feature a discussion with astronaut Captain Scott Kelly, along with talks from visionaries, disruptors and industry leaders representing every type of enterprise, from startups born as subscription businesses to iconic Fortune 500 companies successfully embracing a shift to a subscription business model. Subscribed will take place April 12-13, 2016 at the Hilton Union Square in San Francisco.
“The rise of the Subscription Economy® is a once-in-a-century shift,” said Zuora CEO Tien Tzuo. “As with every disruption, there will be winners and losers, and Subscribed is an opportunity for any company in any industry to engage and learn about what it takes to succeed in this new world. We’re especially excited this year to host Captain Scott Kelly, and to hear directly from him what it’s like to boldly embrace the future and the need to learn, persevere and adapt in order to succeed.”


Subscribed is all about the future of the Global Subscription Economy and learning from those who have blazed the trail for running a successful subscription businesses — including developing and nurturing lasting customer relationships. Along with Captain Kelly, whose keynote will focus on what he learned as a pioneer during his record-breaking 340-day mission in space, conference attendees will hear from Zuora Founder and CEO Tien Tzuo as well as other thought leaders and executives from Box, DocuSign, GoPro, Gerber Technology, Houghton Mifflin Harcourt, IBM, Salesforce, The Seattle Times, SurfAir, TIME Inc., Uber and many more.


“Digital business models are no longer the exception – they are the norm,” said MGI Research Managing Director Igor Stenmark. “Organizations of all types are adopting Agile Monetization Platforms to power these new business models.”


Session topics will include creating a new subscriber-centric business, transitioning an existing business to a subscriber model, strategies for achieving 10X subscriber growth, building lasting subscriber relationships, monetizing subscriber and IoT data, understanding the impact of subscriptions on IT, Women in technology and more.


Past speakers have included David Wadhwani, GM of Adobe Creative Suite (now CEO of AppDynamics), talking about how the entire company pivoted into subscriptions, and Mark Field, CTO of Thermo Fisher Lifetech, talking about connected medical devices. Executives from Deloitte, Taser, Telecom New Zealand, Arrow Electronics, Schneider Electric, Axciom, Fairfax Media, Financial Times, Graze and others have also spoken.

Subscribed is more than just a conference. It’s a movement comprising a rapidly growing community of visionary individuals and companies that see how the world of business is changing and want to share their experiences and learn from the experiences of others in order to be the dominant players in the Subscription Economy. The Subscribed Community comprises worldwide events, online tutorials and a dedicated business magazine. In addition to the annual Subscribed conference in San Francisco, the Subscribed Community includes regional Subscribed events that have taken place in London and Sydney, and Subscribed Pop-ups, which are single-day events that have taken place in Stockholm, Boston, Munich and Paris. Other elements of the Subscribed Community include:

  • Subscribed Magazine gives the world easy access to a wealth of information on how to become, manage and succeed as a subscription business.
  • Subscribed Academy Guides are growth and leadership forums where CEOs can obtain advice and methodologies for growing their subscription businesses and overcoming challenges.
  • Zuora University is a series of role-based courses jam packed with invaluable tips and tricks for developers, administrators, billing specialists, revenue analysts, product managers, and marketers who work for or plan to work for subscription businesses.
  • The Zuora Online Community connects more than 700 customers to experts and implementation partners to help them successfully launch and grow their businesses.
  • RBM Connect™ is a relationship business management (RBM)™ marketplace featuring 52 pre-built apps from Zuora technology partners, system integrators and developers across the globe, making it easier for companies to launch subscription businesses. RBM has more than 1,100 registered users and more than 100 registered companies.

Register here to attend Subscribed on April 12-13, 2016 at the Hilton Union Square in San Francisco.
Additional Resources

The Subscription Economy: A Business Transformation” by Tien Tzuo, CEO of Zuora

SlideShare: “Drivers of Success in the Subscription Economy

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About Zuora, Inc.

Zuora’s Relationship Business Management (RBM) solution helps enable businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, San Francisco, London, Paris, Munich, Beijing, Sydney, Tokyo, Amsterdam, Vienna, Copenhagen and Stockholm. Zuora clients come from a wide range of industries, including media, travel services, consumer packaged goods, cloud services, and telecommunications. Clients include Financial Times, Schneider Electric, Box, Honeywell, NCR, RTL,, The Guardian,, BlueJeans, Shutterfly, TripAdvisor, Vivint and Trulia.
Media Contact:

Jayne Scuncio


© 2016 Zuora, Inc. All Rights Reserved. Zuora, Relationship Business Management (RBM), and Subscription Economy are trademarks of Zuora, Inc. Third party trademarks mentioned above are owned by their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Zuora or any aspect of this press release. To learn more about Zuora, please visit

March 30, 2016