At Zuora, our mission is to help you build and run an amazing subscription business. Below, we share best practices and actionable advice for a range of roles including finance, technology, operations, and marketing.
Filled with informative content, from foundational overviews to industry deep dives, our guides are distilled from the experiences of category leading companies, business leaders and independent analysts.
We invite you to learn, contribute, and engage.
The Retail Revival: Learnings From Amazon and Costco
IT’s Guide to Microservices for Business Agility
The CFO’s Guide to Subscription Proration
The Monetization Playbook for Subscription Launch
4 Lessons Learned from Benioff for Building a Multi-Billion Dollar Company
5 OTT Video Success Strategies from Deloitte and Adobe Digital
4 Business Strategies for International Expansion
The Ultimate Guide to Successful Acquisition Integration for Subscription Companies
The Top 4 Imperatives for a Successful Fitness Business
The “New CIO” Checklist
The Non-CPA’s Guide to Revenue Recognition Within a Subscription Business Model
New Manufacturing Success Metrics
Service Diversification, Individualization, and Monetization: The Future of the Transportation Industry
The New Role of the CIO: Business Transformation Leader
How the Subscription Economy is Revolutionizing Consumption
4 Ways the Auto Industry Can Connect with Drivers (Not Just Cars)
3 Lessons Auto Manufacturers Should Learn from Apple
3 Ways Retailers Can Compete in the Subscription Economy
5 Takeaways for OEMs Considering Subscriptions
4 Reasons to Shift Your Business from Products to Services
The Non-CPA’s Guide to Revenue Recognition Within a Subscription Business Model
CIO Viewpoint: What’s Required to Succeed in the Subscription Economy?
The CIO Playbook for Enabling a Subscription Business Model
Manufacturing Go-to-Market Strategies for Industry 4.0
Recurring Revenue Handbook: The 5 Critical Success Factors
Order-to-Cash Architecture for Education SaaS
The Evolving Role of the Financial Controller in the Subscription Economy
The Definitive Guide to Subscription Management Implementation
The CFO Guide to Subscription Data
Evolving Your IT Architecture for a Subscription Business Model
Drive Growth with Usage-Based Pricing
The 4 Critical Steps to Usage-Based Billing
CEO Monetization Playbook…Strategy #5: New Connected Services
CEO Monetization Playbook…Strategy #4: Mergers & Acquisitions (M&A)
Subscription Metrics: From ARR to TCV
Fight Churn with Data Science
CEO Monetization Playbook…Strategy #3: Launching New Flexible Consumption Offerings and Running a Hybrid Business Model
CEO Monetization Playbook…Strategy #2: Product-as-a-Service
CEO Monetization Playbook…Strategy #1: Recurring Revenue and Flexible Consumption Models
A Guide to Disclosure Requirements Under IFRS 15
IFRS 15: Contract Combinations Vs Contract Modifications
The 3 Drivers for Software Digital Transformation
A Holistic View of Business Transformation: How Subscriptions Change Everything
The Fundamental Assumption of ERP Systems — and How This Is Holding Enterprises Back
Top Three Lessons from Successful ASC 606 Implementations
Lessons from Enterprise Tech Leaders on the Journey to $100M+ Revenue
Subscription Myth Busters: Shifting to a Recurring-Revenue Model for Hardware and Software
5 Signs Your Subscription Business Is Outgrowing QuickBooks
The New CPQ: Configuring Deals vs Configuring Products
SaaS Growth Strategy #3: Cross-Selling for Increased Revenue and Retention
The 90 Day Integration Window for Subscription M&As
The 5 SaaS CFO Priorities
Pricing & Revenue Recognition: Two Sides of a Very Valuable Coin
The 4 Keys to Drive Enterprise Digital Transformation
Subscribed Podcast Ep #17: Magdalena Yesil
Business Transformation: Moving Beyond the Rhetoric and Facing Digital Hypercompetition
Revenue Recognition 101
4 Ways Spreadsheets Are a Fail for Subscription Businesses
The Churn Relativity Framework: Analyze and Assess Subscriber Churn Rate
How to Measure Subscriber Churn
10 Lessons to Jump-Start Implementation of the New Revenue Recognition Standard
10 Best Practices for a Fast and Clean Software Implementation
Lessons for a Low Burn Rate from Zoom: How to Get 500,000 Businesses Using Your Product While Burning Almost Nothing
Net Retention: How Has the Game Changed?
Building a Global SaaS Business
7 Ways to Wrap Your Business Model Around Your Customer
The Best LTV Formula for Subscription Businesses
How to Measure Customer Lifetime Value
The Business Logic of LTV: Why Amazon Gives Things Away for “Free”
Subscribed Podcast Ep #16: Judy Loehr on SaaS Business App Marketplaces
Subscribed Podcast Ep #15: David Gee on the Subscription Economy Index
SaaS Growth Strategy #2: Building Strategic Upsell Paths
How Data and Insights Can Help D2C Companies Increase Engagement
Winning Pricing Strategies for D2C Subscription Businesses
Subscribed Podcast Ep #14: Jason Pressman on Investing in the Subscription Economy
ASC 606 Subscription & IFRS 15: How the new Revenue Standards will impact Subscription Companies
10 Rules for Customer Segmentation: How to Market to Customers of All Sizes
3 Creative Acquisition Strategies for Print-to-Digital Publishers
Subscribed Podcast Ep #13: Todd Eby on Success Hacking
XaaS: 3 Plays for Setting Investor Expectations
The Top 10 Worst Pieces of SaaS Advice
Subscribed Podcast Ep #12: Jason Lemkin on successful SaaS businesses
The Enterprise Shift to Subscriptions: 6 Lessons from Sage
The Enterprise Shift to Subscriptions: 4 Lessons from PTC
The New Rules for Subscription Pricing Innovation
Subscribed Podcast Ep#11: James Allworth on Managing what Matters
Selecting the Right Value Metric for Your Subscription Pricing
The Art of Designing Tipping Points in Your Subscription Pricing
The Overlooked Opportunity : Successfully Designing Pricing for Upsells and Expansion
The Basic Equation Behind all Successful SaaS Business Models
The 3 SaaS Metrics that Matter
Subscribed Podcast Ep 10: Kevin Towes on TV Everywhere
Data Residency: Building Your Global Strategy
4 Product Monetization Fails – and How to Avoid Them
Subscribed Podcast Ep #9: Catherine Courage on Design Thinking and Customer Experience
Subscription Sales Compensation: 4 Tips for Building an Incentive Plan
Subscribed Podcast Ep #8: Nils Vinje on the 4 “P”s of Customer Success
4 Ways ERP Fails Subscription Businesses
Top 3 Personalization Strategies to Build Your OTT Video Audience
Subscribed Podcast Ep #7: Madhavan Ramanujam on Monetizing Innovation
Subscribed Podcast Ep #6: Sam Jennings on Prince and the Music Streaming Business
5 Ways Dunning and Collections Can Prevent Involuntary Churn
10 Signs You Need a Better Recurring Subscription Billing System
Subscribed Podcast Ep #5: Talking Disruption with Jeff Potter, CEO of Surf Air
Top 10 Considerations for Succeeding with IoT
Subscribed Podcast Ep #4: Subscription Pricing Strategies with Amy Konary
5 Mistakes SaaS Startups Often Make With Pricing
It’s Not a Software Story – It’s a Business Story
Subscribed Podcast Ep #3: Pricing Strategies with Tom Tunguz
Subscribed Podcast Ep #2: Subscription Marketing Strategies
Launching the Subscribed Podcast!
Subscribed Podcast Ep #1: Talking SaaS Customer Success
Going Global: Lessons from Amazon
Technology Infrastructure: 2 Reasons You Should Buy, Not Build
OTT Content Pricing Strategies
PADRE: New Operating Metrics for the New Subscription Business Model
Reducing Your Churn Rate: Churn Reduction 101
Nailing Your Go-To-Market Positioning
5 Key Customer Retention Strategies for Retail
How to Shift an Enterprise Towards a Subscription Model
9 Keys To Successful OTT Video Subscriptions
Where is the value potential of IoT?
The Definitive OTT Video Launch Checklist
Arrow Electronics: The Biggest IoT Innovator You’ve Never Heard Of
A Return to OZ: Streaming Media & The New Creative Class
Built Backwards: Why Companies Fail Their Customers
Breaking & Entering: IoT and Security
IoT: Turning Products into Services
Surf Air: Subscription-Based Aviation
Consumer Psychology 101: An Interview with Professor Baba Shiv
Salesforce Is Your Frenemy: 7 CRM Tips for Subscription Businesses
The 5 stages of the subscriber journey
Customer Success: To Serve or To Foster Self-Service?
Customer Success Radio 23: Customer Success is Eating the World
Customer Success Radio 22: Tien Tzuo of Zuora
A 4 Stage Methodology for Subscription Lifecycle Marketing
The Climb: How To Build a Billion Dollar Run Rate
Go-To-Market Strategy: The Hundred Million Dollar Question
6 Ways To Capitalize on Connectivity
How To Overcome IT Organizational Inertia
The 5 Most Important IT Innovation Discovery Skills
3 Ways To Stay Ahead of IT Trends
4 Subscription Economy IT Innovation Strategies from Accenture
The 3 Biggest IT Challenges Facing Subscription Economy CIOS
Achieving a Single Customer View
5 Stages of The Subscription Business Model
3 Big Data Insights from Mobile Gaming Superstars Kabam
4 Effective Subscription Pricing Strategies
Moments of Truth: The 6 Stages of A Customer Lifecycle
7 Ways To Sell Subscriptions
The Pivot To Subscriptions: 5 Key Considerations for Businesses
The Customer-Activated Business: 5 Strategies for Success
How Zuora Built Customer Success
3 Reasons Why Sales IS NOT Customer Success
5 Tips For Turning New Customers Into Advocates
13 Tips for Upsells
The Modern CFO: From Geek to Guru
6 Questions for the Connected Car Industry
The Great SaaS Debate: Profits Versus Growth?
Global Recurring Subscription Payment Strategies
4 Ways Subscription Subledgers Can Help You Close Your Books
Defining a Winning Subscription Pricing Model
Keeping Your Cloud Secure – a CIO’s Favorite Topic
An Introduction to Subscription Finance
Monetizing The Internet of Things: 7 Questions
The Basics of Subscriber Management
How To Build Customer Success
6 Key Elements of the Subscription Experience
Is Freemium The Right Business Model? 10 Questions To Answer
5 Ways To Reinvent Your ERP
7 Subscription Billing Mistakes to Avoid
9 Keys to Building Successful Subscription Business Models
3 Reasons Why Wall Street Loves Subscription Models
How To Fight Churn
Subscribed Weekly Newsletter
Get fresh perspective on the Subscription Economy
Thanks for signing up!
You'll receive a weekly digest of must-read articles and key resources.
