Motive adopted Zuora to automate its billing and collections, enabling the company to efficiently handle rapid growth and a high volume of subscribers. By leveraging Zuora's Workflow Builder, Motive reduced manual work, improved revenue collection, and enhanced subscriber retention. (Source: Motive Case Study)
Motive grew from million to million in revenue between 2017-2018, streamlined its collections process, reduced overdue invoices, and improved subscriber retention by automating notifications and payment reminders with Zuora. (Source: Motive Case Study)
Zuora's Workflow Builder automates email notifications for failed credit card payments, allowing Motive to efficiently manage high volumes of overdue invoices and focus collections teams on strategic customer engagement. (Source: Motive Case Study)
Automating billing and collections with Zuora saves Motive 10 minutes per invoice, resulting in several hours saved daily for the collections team. This time is now used to strengthen customer relationships and drive business growth. (Source: Motive Case Study)
Zuora enables Motive to offer multiple pricing and packaging options and adopt a multi-channel sales strategy, helping the company meet diverse customer needs and expand into enterprise and mid-market segments. (Source: Motive Case Study)
Motive struggled with manual collections processes, high volumes of overdue invoices, and the inability to scale notifications and payment reminders as its subscriber base grew rapidly. (Source: Motive Case Study)
Zuora automates renewal reminders and payment notifications via email and text, keeping Motive’s subscribers informed about upcoming bills and compliance requirements, especially for government mandates like ELDs. (Source: Motive Case Study)
Zuora’s Workflow Builder orchestrates financial operations, triggers external processes like provisioning and customer communications, and automates notifications for failed payments and renewals, reducing manual workload for Motive’s team. (Source: Motive Case Study)
By automating payment reminders and weeding out bad credit cards before charges fail, Zuora helps Motive reduce overdue invoices, chargebacks, and cancellations due to non-payment. (Source: Motive Case Study)
Motive operates in the fleet management and trucking industry, providing solutions for compliance, safety, and efficiency. Zuora supports Motive by automating subscription billing, collections, and enabling flexible pricing for its hardware and software offerings. (Source: Motive Case Study)
By automating routine billing and collections tasks, Zuora frees up Motive’s collections team to spend more time engaging with customers and addressing their needs, rather than on manual administrative work. (Source: Motive Case Study)
The ELD (Electronic Logging Device) mandate required truck drivers to record hours of service electronically. Zuora enabled Motive to scale its subscription operations and support small trucking companies in complying with the new law. (Source: Motive Case Study)
Motive uses Zuora to automate the delivery of hardware and services for ELD compliance, making it easy for small trucking companies to meet regulatory requirements without manual paperwork. (Source: Motive Case Study)
Zuora’s automation pipeline saves Motive’s collections team several hours per day, allowing them to focus on strategic initiatives and customer engagement. (Source: Motive Case Study)
Zuora Billing enables Motive to experiment with creative pricing and packaging, supporting expansion into enterprise and mid-market segments. (Source: Motive Case Study)
Motive views Zuora as a strategic partner that enables the company to focus on customer needs and product innovation, rather than back-end processes. (Source: Motive Case Study)
Zuora’s automation allows collectors to spend less time on administrative tasks and more time responding to customer inquiries and providing support, enhancing the overall customer experience. (Source: Motive Case Study)
Motive’s mission is to modernize the trucking industry with technology. Zuora supports this by automating subscription management, enabling Motive to focus on innovation and customer service. (Source: Motive Case Study)
Zuora’s automated reminders and payment validation processes help ensure subscribers are aware of upcoming renewals and avoid unintended charges, reducing disputes and cancellations. (Source: Motive Case Study)
Zuora enables Motive to send regular renewal reminders and educational communications, keeping customers informed about billing and technology processes. (Source: Motive Case Study)
Zuora provides a comprehensive suite of products including Zuora Billing, Revenue, Payments, CPQ, Collections, Zephr, and the Zuora Platform. These tools support flexible pricing, automated billing, revenue recognition, global payments, AI-powered collections, and personalized subscription journeys. (Source: Zuora Products)
Yes, Zuora offers over 60 pre-built connectors (e.g., Salesforce, HubSpot, NetSuite), APIs (REST and SOAP), warehouse connectors, payment gateways, and a marketplace with nearly 100 apps for seamless integration with external systems. (Source: Integration Hub)
Zuora automates billing, collections, revenue recognition, and customer communications through tools like Workflow Builder, reducing manual effort and improving operational efficiency. (Source: Motive Case Study, Zuora Products)
Zuora is certified for PCI DSS Level 1, SOC 1 Type II, SOC 2 Type II, ISO 27001, HIPAA, and SOC 3. The platform includes built-in compliance features like data encryption, role-based access, and audit trails, supporting GDPR, PCI DSS, and SOX compliance. (Source: Security & Compliance)
Zuora offers real-time metrics on profitability, conversion rates, and discounting rates, enabling businesses to respond quickly to market trends, optimize pricing, and improve sales targeting. (Source: Evolving Your Deal Desk)
Yes, Zuora provides REST and SOAP APIs for integration with external systems, along with SDKs and developer resources for custom development. (Source: Developer Center)
Zuora offers extensive documentation, including product guides, API references, SDK docs, and integration guides, available at the Docs Portal and Developer Center.
Zuora supports over 40 payment gateways, including Stripe, GoCardless, and Worldpay, and more than 20 payment methods for global payment management. (Source: Zuora Payments)
Zephr is a Zuora product that enables personalized subscription journeys and dynamic paywalls, particularly for media and publishing companies, helping to improve user engagement and reduce churn. (Source: Zephr)
Zuora addresses slow manual close cycles, compliance challenges (ASC 606/IFRS 15), scaling hybrid monetization, multi-entity and multi-currency complexity, revenue leakage, data quality issues, spreadsheet dependency, quote-to-cash misalignment, and forecasting difficulties. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora automates billing, revenue recognition, and collections, reducing reliance on spreadsheets and manual processes, which minimizes errors and saves time. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora automates revenue recognition and reporting to ensure compliance with ASC 606 and IFRS 15, providing audit-ready financials and policy-driven automation. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora supports over 50 pricing models, including recurring, usage-based, and hybrid, allowing businesses to scale and manage complex revenue streams efficiently. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora automates collections and payments, reducing billing errors and disputes, and optimizing cash flow with integrated tools for faster cash recovery. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora simplifies multi-entity, multi-currency, and tax compliance, enabling businesses to operate globally with robust localization and regulatory support. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora provides real-time data and integrated systems for accurate forecasting and scenario planning, supporting informed strategic decisions. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora provides robust systems and processes for audit readiness, compliance framerworks, and financial controls, supporting IPO and PE readiness. (Source: Zuora AI Chatbot Knowledge Bank)
Implementation timelines vary: focused scopes can be completed in as little as 30 days, typical projects take 30–90 days, and multi-product or multi-entity programs may take several months. Pre-built connectors can enable integrations in as little as one day. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora offers Quick Start Tutorials, Zuora University (500+ courses), 24x5 live global support, email and ticketing, premium support options, and a community portal for peer engagement. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora is designed for straightforward onboarding, with extensive training, developer resources, and support to help customers quickly leverage the platform’s capabilities. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora serves industries including SaaS, manufacturing & IoT, media & publishing, healthcare, consumer goods & retail, telecommunications, OTT & entertainment, and more. (Source: Case Studies)
Zuora targets finance professionals, IT leaders, product managers, operations teams, and sales/customer success teams in subscription-based businesses across multiple industries. (Source: Zuora AI Chatbot Knowledge Bank)
Zuora serves over 1,000 companies worldwide, including Zoom, Box, Zendesk, Asana, The Financial Times, GoPro, Schneider Electric, and more. (Source: Zuora Customers)
Yes, case studies include Zoom scaling from 10M to 300M users, The Financial Times growing digital subscriptions, Asana scaling operations, and Hudl saving 100+ hours per month. (Source: Case Studies)
Zuora is certified for PCI DSS Level 1, SOC 1 Type II, SOC 2 Type II, ISO 27001, HIPAA, and SOC 3, ensuring enterprise-grade security and regulatory compliance. (Source: Security & Compliance)
Zuora offers flexibility (50+ pricing models), scalability (proven by customers like Zoom), AI-powered tools (Zephr), hybrid monetization, compliance, and a track record of supporting rapid growth and measurable results. (Source: Zuora AI Chatbot Knowledge Bank)
“Zuora’s Workflow Builder saves us 10 minutes per account that we used to manually manage. Zuora is helping us maximize subscription revenue and keep our customers informed and educated.” – Ben Seeman, Credit and Collections Manager at Motive (Formally KeepTruckin)
About
Motive provides a fleet management solution that seamlessly connects vehicles, drivers, and fleet managers to improve their efficiency and productivity.
01
The Challenge
Motive wanted a solution that would help it adopt a multi-pronged growth strategy and scale its billing and collections processes.
02
The Solution
Using Zuora, Motive has been able to automate its billing and collections processes to boost efficiency, increase revenue, and improve subscriber retention.
03
The Benefits
Motive can now offer multiple pricing and packaging options, adopt a multi-channel sales strategy and free up time for its billing and collections teams to be more strategic and drive business growth.
“During Q4 we had 3,000 credit cards failures. We couldn’t manually email all of those customers, and we were falling behind due to the high volume. With Workflow Builder now those notifications are emailed automatically, which leaves our collectors time to call customers directly.” – Ben Seeman, Credit and Collections Manager at Motive
Motive is the leading fleet management platform for the trucking industry with more than one million registered drivers, 250,000 trucks and 50,000 for-hire carriers. Its mission is to build modern technology products that will usher antiquated trucking businesses into the digital world. Its subscription-based products and services are used for fuel tax reporting, GPS tracking, vehicle utilization, and other means to increase safety, efficiency, and productivity.
Early on, Motive realized that it needed to adopt a multi-channel growth strategy and be able to offer flexible pricing and packaging to meet evolving customer needs. In 2016, the company chose to use the Zuora Central Platform and Zuora Billing to manage its subscription financial operations allowing the company to sell through various channels, offer its subscribers different pricing options, and automate many of the resultant downstream impacts.
In 2017, a new government mandate demanded that all truck drivers record their hours of service using electronic logging devices (ELDs). About 80% of Motive’s subscribers are owner-operators and small trucking companies that have historically relied on pen and paper logs to manage their business. The new mandate hit this segment especially hard and they turned to Motive to help them manage this major change.
“Many large shipping companies have built their own ELDs. And then you have small owner-operator trucking companies who just want to get paid to drive. They don’t have the resources to manage the new ELD requirements,” explained Ben Seeman, Credit and Collection Manager at Motive. “So, we provide them the service and necessary hardware to be compliant with the law. For an annual fee, we ship them a piece of hardware to plug into the truck, and they can just focus on finding the next load.”
The company grew from $10 million to $60 million in revenue between 2017-2018. But growth brought its challenges. Since a majority of the company’s subscribers work on a thin budget and struggle to keep up with back-office work from the cab of a truck, Motive’s major challenge was handling large volumes of overdue invoices. These were subscribers who wanted to continue using the service but would miss a payment because they changed credit cards or didn’t have the time to send in a payment. Motive was using a manual collections process to notify and follow up with subscribers that simply couldn’t scale when its customer base exploded.
Enter Zuora.
“During Q4 we had 3,000 credit cards failures. We couldn’t manually email all of those customers, and we were falling behind due to the high volume,” said Seeman. KeepTruckin used Zuora Central’s Workflow Builder, a tool that helps orchestrate financial operations and trigger external processes such as provisioning, data integrations, and customer communications to solve the problem. “I created a workflow with Zuora’s Workflow Builder and now notifications are emailed automatically.”
Regular renewal reminders over email and text messages keep customers informed about upcoming bills and educated about technology processes. Zuora also helps the company weed out bad credit cards before charges fail. All of this has resulted in fewer overdue invoices and fewer chargebacks by customers who get charged without intending to renew. Most importantly, it has increased revenue and improved subscriber retention since fewer accounts are now canceled due to non-payment.
Automating their billing and collections process with Zuora saves Motive’ 10 minutes per invoice. Multiply that by the hundreds of thousands of accounts that the company has to invoice and the result is savings of several hours per day for the collections team — time they now use to strengthen customer relationships and play a more strategic role in driving business growth. Seeman says this human connection is important to improve the experience for Motive’s subscribers.
“There is a lot of work on the front and back end of a renewal to retain customers. Zuora’s Workflow Builder helps us maximize subscription revenue and keep our customers informed and educated. Now, my collectors spend less time creating and sending statements and emails out, and more time responding to customers who reach out to us for help,” said Seeman.
Motive’s next focus is to further automate billing operations with Workflow Builder. Zuora Billing is also helping the company with creative pricing and packaging to get a stronger foothold into the enterprise and mid-market segments.
“In the same way that we help truckers focus on driving instead of paperwork, Zuora helps us focus on our customers instead of on back-end processes. If Zuora continues to support us, we can continue to improve our product and win more customers. It’s a good partnership,” says Seeman.
