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Hi,
I’m Sid
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BUSINESS APPLICATIONS
ASANA
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![A man in glasses wearing a black jacket and red checked shirt, smiling at the camera.](https://www.zuora.com/wp-content/uploads/2024/04/Group-230984-1.png)
![](https://www.zuora.com/wp-content/uploads/2023/03/vertical-text-ariscielle.png)
Hi,
I’m Sid
![Signature in cursive script.](https://www.zuora.com/wp-content/uploads/2024/04/Group-230986.png)
![An overhead black and white shot of people walking across a patterned square.](https://www.zuora.com/wp-content/uploads/2024/04/Group-230985-1.png)
![A man in glasses wearing a black jacket and red checked shirt, smiling at the camera.](https://www.zuora.com/wp-content/uploads/2024/04/Group-230984-1.png)
Helping humanity thrive
For Sid Sanghvi, solving technology challenges is about more than simply improving the bottom line. It’s about elevating the customer experience — or, as he sees it, the human experience. Sid believes in creating relationships with customers that go beyond contracts to form bonds between individuals, a philosophy that dovetails with Asana’s mission to enable humanity to thrive by bringing people together to work effortlessly. Sid puts customers first by working to understand their challenges, their goals, and the value they are seeking from Asana’s products because in his view, helping his customers achieve their missions helps the entire human race.
![A man wearing glasses and a blazer sitting with a slight smile.](https://www.zuora.com/wp-content/uploads/2024/04/Mask-group.png)
![](https://www.zuora.com/wp-content/uploads/2023/03/red-blockquotes.png)
![A smiling woman wearing a headset and working on a laptop in a customer service environment.](https://www.zuora.com/wp-content/uploads/2024/04/Group-230977.png)
Helping humanity thrive
For Sid Sanghvi, solving technology challenges is about more than simply improving the bottom line. It’s about elevating the customer experience — or, as he sees it, the human experience. Sid believes in creating relationships with customers that go beyond contracts to form bonds between individuals, a philosophy that dovetails with Asana’s mission to enable humanity to thrive by bringing people together to work effortlessly. Sid puts customers first by working to understand their challenges, their goals, and the value they are seeking from Asana’s products because in his view, helping his customers achieve their missions helps the entire human race.
![A man wearing glasses and a blazer sitting with a slight smile.](https://www.zuora.com/wp-content/uploads/2024/04/Mask-group.png)
![](https://www.zuora.com/wp-content/uploads/2023/03/red-blockquotes.png)
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“Doing modern business means thinking about business from a holistic standpoint. Beyond delivering products, customers expect us to be good global citizens who embody sustainability and do the right thing.”
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“All our paid orders pass through Zuora. We recognize every bit of our revenue using Zuora. Our entire customer base is in Zuora. Not having that platform is not an option for us.”
Synergizing for growth
Collaboration is fundamental not only to Asana’s product but also to the way the company operates internally. For Sid, that means his mandate is to build a tech stack that facilitates seamless work across teams, making it possible to continue the company’s rapid growth. Zuora allows Sid to run Asana’s entire order-to-cash and revenue recognition on a single platform that makes information readily accessible to teams from marketing to legal to customer service. Running all of its business models in one place with Zuora also helps Asana experiment with various pricing and packaging models and achieve velocity as the company expands to serve more enterprise customers.
Synergizing for growth
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Meet the faces of modern business
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Unlock the power of direct, digital customer relationships.
![](https://www.zuora.com/wp-content/uploads/2023/03/unlock-many-circles-desktop.png)
Unlock the power of direct, digital customer relationships.
![](https://www.zuora.com/wp-content/uploads/2023/03/unlock-desktop-circle.png)
Behind every brand doing modern business is a leader who is bold enough to redefine the relationship between the company and their customers. This kind of innovation requires courage, insight, and collaboration. It also requires flexibility and speed — because timing is everything. To make it work, you need the right business model, the right technology and the right organizational structure.
Modern business leaders who can successfully bring these to fruition become Accelerators, setting the pace for innovation and growth within their industry.
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