Hi, I’m
Bill

Bill Rosenkrantz connects the dots between problems
and solutions.
Black and white view of Earth from space showing illuminated cities at night under a star-filled sky.
A cursive handwritten signature reads "Bid Rogourbrandty" in white text on a black background.
CONSULTANT TO
THE PRESIDENT
PUBLIC SAAS COMPANY,
B2C AND B2B
A smiling man with short gray hair and glasses is wearing a blue blazer and a light blue shirt, posing against a dark gray background.

Hi,
I’m Bill

Bill Rosenkrantz connects the dots between problems
and solutions.
A cursive handwritten signature reads "Bid Rogourbrandty" in white text on a black background.
CONSULTANT TO
THE PRESIDENT
PUBLIC SAAS COMPANY,
B2C AND B2B
Black and white view of Earth from space showing illuminated cities at night under a star-filled sky.
A smiling man with short gray hair and glasses is wearing a blue blazer and a light blue shirt, posing against a dark gray background.

The view from the customers’ shoes

For Bill Rosenkrantz, the term “customer-centric” isn’t strong enough to describe his approach as a consultant for ecommerce transformation. He prefers “customer-obsessed” to characterize his method of walking in customers’ shoes in every possible way, —from using the product to joining customer support calls and more—, in search of the deep understanding necessary to deliver exceptional products and experiences. Rosenkrantz drives success by helping companies stay laser-focused on solving difficult customer problems through the constant testing and iteration enabled by modern technology. For Rosenkrantz, recurring revenue models are the best thing to happen to businesses because they force a long-term relationship with customers, keeping the focus where it needs to be for future success.
A person with gray hair and glasses, dressed in a blue blazer, sits with arms crossed in an office setting. A bookshelf with stacked books and a lamp are visible in the background.
“Future-proofing can be a moving target. It really comes down to adaptability — being able to look around corners and then create the right environment and technology so you can pivot when you need to.”
A person behind a counter is preparing a beverage, while another person is standing on the other side of the counter, in a well-lit cafe setting.

The view from the customers’ shoes

For Bill Rosenkrantz, the term “customer-centric” isn’t strong enough to describe his approach as a consultant for ecommerce transformation. He prefers “customer-obsessed” to characterize his method of walking in customers’ shoes in every possible way, —from using the product to joining customer support calls and more—, in search of the deep understanding necessary to deliver exceptional products and experiences. Rosenkrantz drives success by helping companies stay laser-focused on solving difficult customer problems through the constant testing and iteration enabled by modern technology. For Rosenkrantz, recurring revenue models are the best thing to happen to businesses because they force a long-term relationship with customers, keeping the focus where it needs to be for future success.
A person with gray hair and glasses, dressed in a blue blazer, sits with arms crossed in an office setting. A bookshelf with stacked books and a lamp are visible in the background.
“Future-proofing can be a moving target. It really comes down to adaptability — being able to look around corners and then create the right environment and technology so you can pivot when you need to.”
ACCELERATE CHANGE
Driving decisions with data
A person with short dark hair, wearing a hoodie, faces away and holds a phone to their ear.
“The beauty of modern business is that we have so much data at our disposal. Decisions can be data-driven rather than top-down or sideways based on one person’s idea. That’s first and foremost — using the data to test and get the right experiences for customers.”
Driving decisions with data
A person wearing a hoodie is seen from behind, talking on a phone while looking out at a cityscape through a window.
“The beauty of modern business is that we have so much data at our disposal. Decisions can be data-driven rather than top-down or sideways based on one person’s idea. That’s first and foremost — using the data to test and get the right experiences for customers.”
Three men are in a modern office; one is standing and pointing at a whiteboard with charts and notes, while the other two sit, one with a laptop and the other with a notepad.
“I was pleasantly surprised to figure out how quickly and easily we could launch in new markets with Zuora. Previously, I had to build a system from scratch, and each time we needed to make a change it took weeks — but now everything is at my fingertips. Proprietary systems can’t keep up in today’s modern world.”

Global competitiveness, expedited

To determine whether his clients have the right technology, Rosenkrantz asks what problem they’re trying to solve. When he started working with his current SaaS client, their problem was that they weren’t competitive because they couldn’t offer products globally. Rosenkrantz immediately looked to Zuora to help the client quickly launch in new markets with support for the right languages and currencies. Zuora expedited their ability to move into new global markets, doing in a matter of days what historically had taken months. Rosenkrantz also credits a large part of their success to Zuora’s responsiveness as a partner willing to get on the phone any time of the day or night to offer technical support.

Global competitiveness, expedited

To determine whether his clients have the right technology, Rosenkrantz asks what problem they’re trying to solve. When he started working with his current SaaS client, their problem was that they weren’t competitive because they couldn’t offer products globally. Rosenkrantz immediately looked to Zuora to help the client quickly launch in new markets with support for the right languages and currencies. Zuora expedited their ability to move into new global markets, doing in a matter of days what historically had taken months. Rosenkrantz also credits a large part of their success to Zuora’s responsiveness as a partner willing to get on the phone any time of the day or night to offer technical support.
A man standing and pointing at a whiteboard speaks to three seated men with laptops in a casual office setting.
“I was pleasantly surprised to figure out how quickly and easily we could launch in new markets with Zuora. Previously, I had to build a system from scratch, and each time we needed to make a change it took weeks — but now everything is at my fingertips. Proprietary systems can’t keep up in today’s modern world.”

Meet the faces of modern business

BIG COMMERCE

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PHILIPS

Meet Srikanth

Unlock the power of direct, digital customer relationships.

Behind every brand doing modern business is a leader who is bold enough to redefine the relationship between the company and their customers. This kind of innovation requires courage, insight, and collaboration. It also requires flexibility and speed — because timing is everything. To make it work, you need the right business model, the right technology and the right organizational structure.
Modern business leaders who can successfully bring these to fruition become Accelerators, setting the pace for innovation and growth within their industry.
And that’s where Zuora comes in.

Unlock the power of direct, digital customer relationships.

Behind every brand doing modern business is a leader who is bold enough to redefine the relationship between the company and their customers. This kind of innovation requires courage, insight, and collaboration. It also requires flexibility and speed — because timing is everything. To make it work, you need the right business model, the right technology and the right organizational structure.

Modern business leaders who can successfully bring these to fruition become Accelerators, setting the pace for innovation and growth within their industry.

And that’s where Zuora comes in.

Do modern business with Zuora

Technology

Whether your business model is based on subscriptions, consumption, or a hybrid approach, our flexible monetization solutions will unlock your full growth potential.

Expertise

Having the right technology isn’t enough. Zuora has the unique expertise to guide your company on its “journey to usership”, no matter what stage you are at.

Partnerships

Our international partner ecosystem has the resources to help you design and execute a winning monetization strategy for your business – so you can go global.