We’ve touched on emails above, but they’re so important for engagement and revenue opportunities that we’re mentioning them again! If you offer multiple newsletter products, each provides one more chance to engage readers. It’s a great way to proactively grow subscriptions.
For example, publishers with multiple newsletters may have email subscribers who don’t subscribe to a particular newsletter, but they engage with the type of content it’s promoting. They could be presented with calls to action (CTAs) directing them to the relevant newsletter, or automatically opt them in. Data-driven opt-ins can be useful when launching new email products, as they enable instant, built-in audiences.