Online privacy is more important than ever for users. With new regulations, the rise of tracking prevention and the death of third-party cookies, it’s become harder for subscription-based publishers to collect data.
Those reliant on third-party cookies were given a reprieve in June when Google announced the end of cookies will be
delayed until the end of 2023. This gives some breathing space, but these publishers must use this time to ensure effective first-party data strategies are in place by then. Here, we explain what first-party data is, how to collect it and harness it for your business.