The Week is a great example of this. They now produce a branded spin off of their original The Week Unwrapped
podcast called Business Unwrapped.
Another example is the Mail Metro Media and Pukka Tea’s The Wellness Connection
series, by joining forces their series far exceeded their initial 20,000 download target, reaching 50,000 downloads over the first 6 episodes. Not to mention, a third of the audience purchased Pukka tea bags or searched for more information on Pukka after listening. This underlines just how responsive a podcast audience can be to a message that aligns with their specific interests
, demonstrating the lucrative opportunity podcasts present for publishers and advertising businesses alike.