Pricing Strategies: A Comprehensive Guide for Businesses

Four individuals engaged in a discussion over documents on a table in an office hallway.

Pricing Strategies: A Comprehensive Guide for Businesses Pricing is much more than just putting a price tag on a product. It’s a powerful tool that influences your brand positioning, profitability, and long-term business success. Choosing the right pricing strategy can be the difference between thriving in a competitive market or falling short. In this article, […]

The Future of GenAI Pricing Metrics and Models

Three people in business attire stand closely together, looking and smiling at a tablet device against a black and turquoise geometric background.

STATE OF GENAI MONETIZATION RESEARCH REPORT A Glimpse into the Future of GenAI Pricing Metrics and Models A data-driven analysis of offerings from 70+ companies Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute Methodology: In this ongoing data-driven analysis, we examine the monetization strategies of over 70 companies with GenAI offers. Research, analysis, […]

The Leading Packaging Models for GenAI

STATE OF GENAI MONETIZATION RESEARCH REPORT Turning GenAI Innovation into Revenue: The Leading Packaging Models for SaaS A data-driven analysis of offerings from 70+ companies Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute Methodology: In this ongoing data-driven analysis, we examine the monetization strategies of over 70 companies with GenAI offers. Research, analysis, […]

Retaining customers and growing revenue in manufacturing

BENCHMARKS / INSIGHTS How SaaS companies are navigating a challenging market Data from the latest SEI report The technology industry experienced a difficult 2023, reflecting broader challenges in the global economy driven by high interest rates, persistent inflation, and a pervasive sense of economic uncertainty. Layoffs swept through the sector so much that Wired called […]

Customer acquisition, retention, and expansion for growth

BENCHMARKS / INSIGHTS Customer acquisition, retention, and expansion: Striking the balance for growth and resilience Data from the latest SEI report From rising inflation and interest rates to layoffs and banking challenges, the technology industry faced significant instability in 2023.  Yet even as new digital transformation initiatives declined and business leaders struggled to figure out […]