Usage-Based Pricing: Models, Benefits & Implementation

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What is usage-based pricing? Usage-based pricing is a strategy where customers are charged and billed based on how much of a service or product they use. This could be anything from the number of API calls, gigabytes of data used, kilowatt hours of energy, or outputs from a chatbot. This flexible pricing approach provides value […]

The Systems and Processes That Got You to $20M ARR Won’t Get You to $200M

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The path upmarket isn’t just about selling more—it’s about selling smarter. As product-led growth (PLG) companies mature, moving to enterprise sales isn’t a question of if, but when. And when that shift happens, your Order-to-Cash (O2C) process becomes more mission-critical than ever before. Enterprise customers bring bigger contracts, longer sales cycles, custom terms, and complex […]

Pricing Strategies: A Comprehensive Guide for Businesses

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Pricing Strategies: A Comprehensive Guide for Businesses Pricing is much more than just putting a price tag on a product. It’s a powerful tool that influences your brand positioning, profitability, and long-term business success. Choosing the right pricing strategy can be the difference between thriving in a competitive market or falling short. In this article, […]

The Future of GenAI Pricing Metrics and Models

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STATE OF GENAI MONETIZATION RESEARCH REPORT A Glimpse into the Future of GenAI Pricing Metrics and Models A data-driven analysis of offerings from 70+ companies Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute Methodology: In this ongoing data-driven analysis, we examine the monetization strategies of over 70 companies with GenAI offers. Research, analysis, […]