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Creating the Subscription Experience

It all began with a vision in a tiny office in Mountain View, California. In 2007, after several years at WebEx & salesforce.com, K.V. Rao, Cheng Zou and Tien Tzuo began to evangelize a fundamentally new business model. One where companies of all sizes would offer broad libraries of services via subscriptions. And one that would challenge the 20th century manufacturing economy by shifting the focus to delivering services instead of products. They called this the Subscription Economy.

Since then, Zuora has been enabling the Subscription Economy by building the next generation commerce platform. Zuora’s subscription management software has enabled 21st century businesses around the world from startups to enterprises in any industry to launch and monetize any subscription products and services.

Defined by our rapid pace of product innovation and our relentless commitment to customer success Zuora has fostered a loyal customer community—each, in their own way, driving the Subscription Economy. And it’s not just our customers. Zuora and the Subscription Economy have attracted major buzz from some of the best known news publications, including the Wall Street Journal, Forbes, Fortune, BBC and TechCrunch.

Today, Zuora is headquartered in Foster City, CA, with satellite offices throughout North America, Europe and China. More than 400 passionate professionals enable us to power the Subscription Economy.

the zuora timeline

 Zuora Timeline 2013
Zuora Timeline 2013


Zuora celebrates 50th consecutive product release

Series E led by Next World Capital, Vulcan Capital and Northgate Capital

 Zuora Timeline 2012
Zuora Timeline 2012


Zuora named Company of the Year by AlwaysOn

Zuora opens offices in Australia

 Zuora Timeline 2010
Zuora Timeline 2010


Zuora jumps the pond, opening offices in Europe

TechCrunch announces we’ve signed over $1B in subscription revenue

Series C led by Redpoint Ventures

Zuora’s first Forbes article

Zuora’s 30th consecutive product release

Series D led by Index Ventures, Greylock Partners and Dave Duffield

Signed over €2 B in contracted revenue for Europe

Zuora trademarks the Subscription Economy®

 Zuora Timeline 2009
Zuora Timeline 2009


Series B led by Shasta Ventures

Zuora’s first Wall Street Journal article

 Zuora Timeline 2008
Zuora Timeline 2008


Series A led by Benchmark Capital and Marc Benioff

Zuora Launches flagship product, Z-Billing

TechCrunch calls Zuora “the Salesforce of online billing”

Zuora launches Z-Force, the first billing and payment solution fully integrated with Salesforce CRM

 Zuora Timeline 2007
Zuora Timeline 2007


Zuora is founded by K.V. Rao, Cheng Zou and Tien Tzuo


Zuora has the resources you need to understand the era of subscriptions