Home : World Tour 2019 : Subscribed for IOT




As ownership as we know it comes to an end, we’re seeing a generational business-model shift to subscription services and recurring revenue streams play out in industries and boardrooms across the globe. Manufacturing is no exception.

Manufacturers are facing the dilemma of ‘disrupt or be disrupted’ and are embarking on ambitious digital transformation initiatives to stay competitive and tap into unrealized value through “as-a-service” business models.

Join us for this special Subscribed for IoT event, where the Subscription Economy comes to life with real-world examples and practical guidance for IoT-focused companies. You’ll leave with an understanding of a monetization framework for Industry 4.0, why you should consider recurring and not just usage, how a subscription model impacts top-line revenue growth, and how Zuora can help you monetize new recurring revenue streams in a dynamic way.


Subramanian Kunchithapatham

VP Engineering

Johnson Controls Inc

Randy Paddy


Jason Mathew

Sr. Director, Global Connected Strategy

Whirlpool Corp.

Subscribed for iot at a glance

Wednesday, September 11

12:00 - 1:00 PM

Registration & Lunch

1:00 - 2:30 PM

Opening & Product Keynote

Amy Konary, VP & Chair of the Subscribed Institute, Zuora
Jason Mathew, Sr, Director Global Connected Strategy, Whirlpool
Tyler Lunceford, Product Marketing, Zuora

2:30-2:45 PM


2:45 - 4:15 PM

Breakout Sessions

"What does a Healthy Subscription Business in IoT Look Like?"

The Subscription Economy Index™ report (or SEI) reflects the growth metrics of hundreds of companies around the world and spans a number of industries including manufacturing. Attend this session to understand what a healthy IoT-focused subscription business looks like, what drives (or inhibits) that growth, and how to adopt these best practices in your own organization.
Carl Gold, Chief Data Scientist, Zuora

"The 3 Play Framework for Business Model Innovation"

As manufacturers launch new subscription services, the transition is not without tradeoffs given the direct impact on revenue, cash flow, and the balance sheet. Companies that are successfully navigating this shift do so by taking a phased approach to business model innovation and leveraging 3 GTM plays: connected services, repackage to recurring, and product as a service. Attend this session to learn which are most ideal for your business.
Randy Paddy, Director of Presales, Zuora
Subramanian Kunchithapatham, VP Engineering, Johnson Controls
Isaac Chan, Principal, Roland Berger

4:15 - 5:00 PM

Networking Reception


16 W Adams St, Chicago, IL 60603


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