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Home : San Francisco 2017
SAN FRANCISCO | JUNE 5-7, 2017 | MARRIOTT MARQUIS
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KEYNOTE SPEAKERS

Inspiring talks from these companies

LEARN FROM THE BEST

THE ONLY CONFERENCE FOR SUCCEEDING
IN THE SUBSCRIPTION ECONOMY

This must-attend destination event was founded to help companies thrive amidst the most disruptive business-model shift in a century. What’s new this year? Our Zuora User Summit with advanced training by role, customer awards, and one-on-one product support. We’re also excited to introduce our exclusive Enterprise Transformation track for businesses looking for actionable advice on how to win the digital disruption fight and the Connor Group's interactive ASC 606 workshop worth 3 CPE credits. Plus...inspirational keynotes, insighful breakout sessions (Finance, Product, Technology tracks), our invite-only CFO Summit and CIO Exchange, ample networking opportunities, and more!

AGENDA

Learn from your peers. Network your heart out.

7:30 am - 8:30 am

Registration / Breakfast

8:30 am - 9:00 am

User Summit – Welcome Reception

Join us for a welcome reception to kick off Zuora’s first annual User Summit, a full day designed exclusively for Zuora users and partners.

9:15 am - 10:00 am

An Admin’s Guide To Hacking Notifications In Zuora

Zuora’s notification capabilities can save you and your end users time and help you better manage business relationships. In this session, we’ll cover key notification functionality (merge fields supported, HTML templates, SMTP server for reporting and bounce backs) plus demo our new Notifications on Any Event functionality.

9:15 am - 10:00 am

Understanding Zuora’s API Framework

In this session, you’ll learn about Zuora’s object model, our basic and enhanced APIs and data sources. You’ll leave ready to get started!

9:15 am - 10:45 am

Agile Pricing & Packaging Strategies With Zuora

Subscription businesses use multiple strategies to drive growth, including nimble billing systems that enable highly adaptable pricing and growth strategies. In this session, we'll review Zuora functionality that drives business growth - including the ability to create multiple editions, promotions, up-sell paths, cross-selling opportunities, consumption-based pricing as well as the steps to enable international expansion. This session is designed for users familiar with the Zuora product catalog, including how to create a product, product rate plan and product rate plan charge, charge types (one-time, recurring, usage), charge models (flat fee, per unit, tiered) and billing frequencies (monthly, annually).

9:15 am - 10:45 am

Unlocking The Full Functionality Of Zuora’s Billing & Payment Engines

Learn about Zuora’s sophisticated billing and payment operations management capabilities, from automation of recurring billing and tax compliance, to our new accounts receivable settlement features. The session will feature a complete overview and selected demonstration of the capabilities of Zuora’s billing and payments system, as well as the many value-added extensions we have developed and delivered through the Zuora Connect platform. Topics will include: recurring billing, advanced AR settlement, featuring credit and debit memos, unapplied payments, item-level settlement, and Lockbox and Collections Applications.

9:15 am - 11:00 am

Answers To Commonly Asked Finance Operations Questions

This FAQ-style session will cover the groundwork of Zuora’s Finance operations engine: accounting periods, GL segmentation rules, segmented journal entries, and more! We’ll share best practices when it comes to audit and compliance, as well as use cases relevant to a Zuora user in a Finance role.

9:15 am - 12:00 pm

Zuora Functional Training & Best Practices For Beginners

Are you new to Zuora, and looking to get oriented to Zuora’s core functionality? Our Zuora expert will start with the basics, and walk you through the Zuora workflow end-to-end with. By the end of the session, you’ll have created a product catalog, customers accounts, and subscriptions, and will have worked through the billing workflow to understand everything that goes into a payment run. This session will give you a working knowledge of Zuora concepts as they relate to your billing workflow, as well as some best practices to get you started.

9:15 am - 12:00 pm

User Summit – Advanced Training

Advanced customer training by role – Billing & Payment Ops, Finance Ops, Zuora Admins, IT/Developers, Pricing & Growth Managers, and New to Zuora.

9:15 am - 4:45 pm

Automating Revenue Recognition with RevPro (Invite-Only)

Explore the setups, features, and functionalities that enable RevPro to automate your revenue recognition processing. Learn how to input source data, process source data by performing revenue allocation and revenue management and then, output rev rec reporting. See how RevPro performs the five steps of ASC 606: identify the contract with a customer, identify the separate performance obligations in the contract, determine the transaction price, allocate the transaction price to the separate performance obligations in the contract, and recognize revenue ‘as’ or ‘when’ the entity satisfies a performance obligation. Ultimately, participate in a guided functional walk-through of RevPro’s workbench and reporting by processing examples of revenue scenarios.

10:00 am - 10:45 am

Zuora Hackathon Kickoff

During this 2-day competition, Zuora Connect engineers will be on-hand to support developers as they tackle solutions to real business use cases.

Participating developers will:

  • Skip the learning curve on using our new 100% APIs.
  • Learn everything about how to integrate Zuora upstream and downstream.
  • Build something meaningful for your company and others in the Subscription Economy.
  • Play with the new app hosting framework.
  • Geek out with others in the Subscription developer community.
  • Win awesome prizes!

To sign your team up for our Hackathon, register now for Subscribed, the only conference for succeeding in the Subscription Economy. 

Reserve your space during registration by selecting “Yes” under “Are you interested in participating in the Hackathon?” Our team will reach out with additional details and setup instructions.

Hackathon Rules:

  • Max team size: 3
  • Solutions must be in some way related to Zuora or the Subscription Economy. An example is an integration to an external system, such as provisioning a system.
  • Developers can setup development environments beforehand, but work cannot begin until after the Hackathon kick off.
  • All apps must be built for the Zuora Connect platform.
  • Teams can be formed before and at the start of the event. Forming a team in advance will reduce setup time.

Competition and Prizes

Each submission will be judged against the following 4 categories:

  • Best User Interface
  • Most re-usable solution
  • Most work in 2 days
  • Best overall

Each participant will receive one of the following prizes. Prize distributions among teams will be announced at the start of the event.

  • GoPro Hero 5
  • iPad Mini
  • AppleWatch Series 2
  • HTC Vive

The winning team of the "Best Overall" category will receive free service to any Connect app of choice for one year. 

10:00 am - 5:00 pm

Hackathon

During this 2-day competition, Zuora Connect engineers will be on-hand to support developers as they tackle solutions to real business use cases.

Participating developers will:

  • Skip the learning curve on using our new 100% APIs.
  • Learn everything about how to integrate Zuora upstream and downstream.
  • Build something meaningful for your company and others in the Subscription Economy.
  • Play with the new app hosting framework.
  • Geek out with others in the Subscription developer community.
  • Win awesome prizes!

To sign your team up for our Hackathon, register now for Subscribed, the only conference for succeeding in the Subscription Economy. 

Reserve your space during registration by selecting “Yes” under “Are you interested in participating in the Hackathon?” Our team will reach out with additional details and setup instructions.

Hackathon Rules:

  • Max team size: 3
  • Solutions must be in some way related to Zuora or the Subscription Economy. An example is an integration to an external system, such as provisioning a system.
  • Developers can setup development environments beforehand, but work cannot begin until after the Hackathon kick off.
  • All apps must be built for the Zuora Connect platform.
  • Teams can be formed before and at the start of the event. Forming a team in advance will reduce setup time.

Competition and Prizes

Each submission will be judged against the following 4 categories:

  • Best User Interface
  • Most re-usable solution
  • Most work in 2 days
  • Best overall

Each participant will receive one of the following prizes. Prize distributions among teams will be announced at the start of the event.

  • GoPro Hero 5
  • iPad Mini
  • AppleWatch Series 2
  • HTC Vive

The winning team of the "Best Overall" category will receive free service to any Connect app of choice for one year. 

10:15 am - 11:00 am

Comprehensive Overview On Fresh, New Zuora APIs

In this session, we’ll share best practices (and creative tips) for programming so you’re able to best manage the transition to our full REST API endpoint. Get granular with our experts and learn about our eCommerce based APIs, scalable API integrations, and common authentication as we work through sample use cases.

10:15 am - 11:15 am

Zuora for Salesforce: Advanced Topics

Are you a Zuora Admin looking to expand the out-of-the-box functionality of your Zuora for Salesforce package? In this session, we’ll help you get the most out of your Zuora for Salesforce integration by walking you through concepts such as upgrading your versions enhanced product selector and configuring advanced settings.

11:00 am - 12:00 pm

Top Features In Zuora To Improve Billing Operations

Zuora allows you to manipulate every step of the invoice generation process, down to a very granular level of detail. In this session, Zuora experts will walk you through all of the elements of an invoice – how it’s generated, customized, updated, and more. We’ll cover designing, grouping and sorting invoices, setting up bill runs, and configuring notifications for a range of use cases.

11:00 am - 12:00 pm

Using Zuora Reports To Evaluate Pricing Strategies

It’s easy to feel like you’re “flying blind” when it comes to understanding the effectivenes of different pricing strategies. In this session, we’ll review how you can use Zuora reporting to gain valuable insight into pricing strategies. You’ll learn how to run reports on MRR by product, rate plan, and region; and track the effectiveness of promo codes and A/B testing.

11:15 am - 12:00 pm

Reporting APIs

Join this session to learn more about Zuora's object model, data sources, AQuA and Reporting APIs. Developers will learn how to use the Rest APIs for AQuA Queries and for managing report templates in the new reporting engine.

11:15 am - 12:00 pm

Expedite Finance Processes With Zuora Connect

In this session, we’ll dive into tools that automate and expedite finance processes. Topics include the collections workflow engine; loading accounting periods in bulk; making mass changes and reconciling data with the Billing Preview tool; and creating, updating and/or deleting records in ANY Zuora object in bulk with the Generic API Loader.

11:30 am - 12:00 pm

A Beginner’s Guide To The Zuora Connect Marketplace

What is Connect? How do you use it? What are some of the apps that extend the use of Zuora? In this session, we’ll answer these questions and more, walking you through apps that solve real-world admin use cases.

12:00 pm - 1:00 pm

Zuora Community Roundtable – What’s Working/What Could We Do Better?

Location: Community Booth, Learners' Lounge

We want the Zuora Community to be the place for you to ask Zuora questions, post/vote on ideas and share you expertise with others. Share your feedback with the Community team as we provide tips to help you get prompt answers to questions and ideas. So grab your lunch and join us at the Community booth for this casual roundtable discussion!

Guaranteed Attendees: Community Team (Community Manager, Zuora subject matter experts, Technical Documentation)

12:00 pm - 1:00 pm

Networking Lunch

12:00 pm - 7:00 pm

Subscribed Showcase

Plug into the subscription experience and check out some of the coolest product and service innovations from Subscription Economy Leaders.

12:00 pm - 7:00 pm

Learners’ Lounge

Make the most of your Subscribed experience with personalized product support in our Learners' Lounge. Experienced members of our Product Management, Engineering, IT, Technical Consulting, Solution Architecture and Support teams will be available all three days to answer your specific questions, talk through your use cases and edge cases, share best practices, field your product feedbacl -- about reporting, Zuora for Salesforce, APIs, payments, billing, rev rec, and more!  Stop by to participate in lively Community roundtable discussions, to chat with Zuora’s own IT business systems analysts and solution engineers about their experience implementing and using Zuora on Zuora, and to get guidance on upgrading to the latest version of Zuora for Salesforce. So whether you're a Zuora admin, a first-time Zuora user or a developer who works with Zuora APIs, stop by and chat! No reservations necessary.

12:10 pm - 12:50 pm

Lunch & Learn: Cracking the Code on Customer Value

Every morning when you wake up, are you inspired by your job? How connected are you with your company's mission? Do you ever catch yourself daydreaming during your daily job routine, wondering if all this really matters in the end? Or perhaps you wonder if your job is contributing to the greater good of society - creating a better place for future generations?

This is not your average lunch and learn session with an anything-but-average presenter. Grab your lunch and come to see how your current job is changing our world. #SeeTheLight

1:00 pm - 1:45 pm

Building a Data Pipeline to Engage and Retain Your Subscribers

A customer data integration strategy has many benefits. With a "system of truth" for your subscribers, you can weave together data from multiple sources to create a single subscriber "picture"; compute metrics that show you how subscriber behavior changes over time; and ultimately be better able to make decisions about engagement and retention risk. In this session, we'll cover these topics as well as how to iterate and improve your customer data pipeline once it's in place.

1:00 pm - 1:45 pm

Real-Time Usage Rating & Threshold Notifications

Zuora is excited to share two new features: real-time usage rating and threshold notifications! In this session, you’ll get an overview of why we’re building the features, how they work, and how to get involved in the Limited Availability program. For threshold notifications, we’ll also share common use cases and explain how the two features are connected.

1:00 pm - 1:45 pm

The Basics Of Zuora Reporting

The metrics you use to manage a subscription-based business are different from those of a traditional business. In this session, we’ll review the metrics you can easily track by running Zuora reports — both out-of-the-box and customized reports.

1:00 pm - 1:45 pm

The Benefits Of Subscription Order Management: Zuora’s Latest Product Release

Zuora’s latest release includes a rich new way to capture and manage subscription orders and measure subscription bookings. You can now create multi-year deals in just a few clicks, get a richer set of bookings metrics, and lay a solid foundation to easily adopt the new revenue recognition standards coming into effect soon. Join this session to see new orders capabilities in action and learn how you can adopt this new capability.

1:00 pm - 2:00 pm

Reducing Involuntary Churn & Supporting Global Expansion With Zuora Payments

All Subscription Economy businesses seek to retain their existing customers while they continue to grow. In this session, we'll cover techniques that support both: solving involuntary churn (through retry logic, updater services, managing hard and soft declines) and leveraging alternative payment methods to enable growth through international expansion.

1:00 pm - 2:00 pm

Prevent Subscriber Churn with Zuora Insights

What's the right way to measure churn? Which customers are most at risk? What can you do about it? Join this session to see how Zuora Insights helps you predict churn, measure churn rate, find subscriber segments most likely to churn, and trigger relevant and timely customer engagement that prevents churn.

1:00 pm - 4:45 pm

User Summit – Advanced Training

Advanced customer training by role – Billing & Payment Ops, Finance Ops, Zuora Admins, IT/Developers, Pricing & Growth Managers, and New to Zuora.

2:00 pm - 2:45 pm

Leveraging Connect Apps to Support Pricing & Growth

Do you use Zuora to steer your company’s growth strategies? If so, don’t miss this session reviewing all of the most useful Zuora Connect apps for your role, including Promo Codes, Price Books, and Customer Catalog.

2:00 pm - 3:00 pm

Generate Complex Quotes Seamlessly

With Orders in Zuora, you can create complex quotes to manage ramp deals, unlimited amendments, and multi-subscription quotes. Come to this session to learn about all the features and functionality that allow for faster quoting.

2:00 pm - 3:00 pm

What Are The 9 Keys & Why Are They Important?

Zuora developed the 9 Keys to be used as a blueprint for building a subscription-based business. Join this session to learn about the foundational framework upon which a successful subscription business can scale. After this session, you’ll be equipped not only to get the most of your Zuora implementation, but also to optimize and continue to grow your business post go-live.

2:00 pm - 3:00 pm

Zuora for Salesforce Customization & Development

This session, designed specifically for Developers, will cover: working with Order Builder, integrating Zuora Quotes with Salesforce workflows and approvals, creating custom fields, and following best practices for rules (including when to use a rule versus custom code).

2:15 pm - 3:15 pm

Essential Reports For Understanding & Managing Billing & Payments At Zuora

In this session, we’ll review reports that are essential for understanding and managing billing processes and payments in Zuora. We’ll cover some examples of commonly generated reports including month-over-month invoiced totals by product and/or charge type (for trending/revenue assurance), electronic payment successes and failures by attempt number, and payment detail reports for reconciliation to payment gateways.

2:15 pm - 3:45 pm

Solving For The New Revenue Standards With Zuora’s ASC 606 & IFRS 15 Solutions

As a Zuora customer, you’re accustomed to unparalleled flexibility in pricing and subscription management. But how do you pair this flexibility with the new revenue standards that are soon taking effect? Join this session to get an overview of Zuora’s brand new performance-based revenue recognition product. Recognize revenue in accordance with the new standards and be fully compliant without sacrificing flexibility.

3:00 pm - 4:00 pm

Using Zuora Insights To Identify New Growth Opportunities

You’re always looking for new ways to grow your subscription business — whether it’ s converting more free trials into paying customers or through upsells and cross-sells. Join this session to see Zuora Insights in action and learn how our analytics solution will help you find and capture new revenue.

3:15 pm - 4:00 pm

Mastering Zuora Reports For Advanced Admin Use Cases

As a Zuora Program Lead and/or Admin, you're likely called upon to generate reports and send them to other personnel to support day-to-day operations. In this session, we'll review how to use Zuora to create reports, automate scheduled report runs, and share reports.

3:15 pm - 4:00 pm

Tips For Working With Zuora’s New API Gateway

Integration can be painful! Through demos and use-case examples, you’ll learn tips to make it easier. We’ll cover Zuora’s new API gateway, SSO, as an authentication method, authorization, and steps to access our new microservices.

3:15 pm - 4:00 pm

Zuora For Salesforce: An Introduction

In this session, we'll give you an overview of Zuora for Salesforce then delve into the Quoting and 360 Sync packages. We'll review how Quotes fits into accounts, opportunities and contacts from Salesforce; walk through quoting flows to onboard a prospect as a new customer as well as amending products being subscribed by an existing customer; review how 360 Sync pushes detailed billing information (subscriptions, invoices, payments) to Salesforce so your entire customer-facing organization has up-to-date billing data at their finger tips.

3:30 pm - 4:30 pm

Save Time On Billing & Payment Operations With Zuora Connect

Ever needed to create a payment in bulk, such as a $10 credit for all accounts as a promo? In this session, you’ll learn how Zuora Connect apps can save you time on critical tasks. In this session, we’ll cover how to optimize key billing processes using Connect apps such as Collections Manager, Advanced Payment Retry, and Chargeback and Reconciliation.

4:00 pm - 4:45 pm

More Efficient Finance Reporting

Do you spend a significant amount of time gathering data and creating reports to analyze your business’ financial health? In this session, we’ll walk through the steps for reporting on net retention by cohort, determining subscription churn, and generating revenue detail reports.

4:00 pm - 4:45 pm

The Zuora Business Use Case: Getting Strategic Value From Zuora Over Time

As your business needs shift and evolve, you’ll need to determine how Zuora can support these shifting demands. To do this, you need a deep understanding of the product, and the ability to connect it to business priorities and initiatives. This session focuses how to extract strategic value from Zuora to align with your shifting business needs.

4:15 pm - 4:45 pm

Pricing Lessons From 5K Subscription & SaaS Companies

Your pricing strategy has the highest impact on your bottom line. Yet, most of us just guess or make pricing decisions devoid of any data. In fact, the average amount of time a company spends on their pricing strategy is about 8 hours - you spend more time thinking about your office furniture. In this session, we'll walk through a framework of how to think about value based pricing in your business, leveraging data from over 5k companies. Specifically, you'll walk away with 1) Benchmarks on what's happening in the market with willingness to pay, CAC, LTV, etc. 2) A framework for moving towards value based pricing 3) Clear tactics for collecting the proper data and setting up a proper pricing process in your business.

4:15 pm - 4:45 pm

Save Time On Critical Tasks With Zuora Connect

In this session on Zuora Connect, we’ll cover what it is, how to get the most out of the Connect marketplace, and some of the most popular apps that extend the use of Zuora. We’ll also discuss how new apps are created and added to the marketplace.

4:15 pm - 4:45 pm

Extending Zuora’s Functionality to Meet Changing Business Needs

Whether you're in the midst of implementing Zuora or have gone live, your business may need more functionality than you originally anticipated to support changing business needs. In this session, Estuate and Price Intelligently, Zuora partners, will share examples of plug-ins and tools that extend Zuora's functionality.

5:00 pm - 7:00 pm

Customer Awards Ceremony & Networking Reception

A reception to celebrate our customers and partner sponsors and maximize peer-to-peer networking! We’ll also be recognizing some of our fabulous customers.

No sessions appear to meet your filter criteria. Please check back soon, or open up your search to find sessions.

Monday 06/05/17

7:30 am - 8:30 am

Registration / Breakfast

8:30 am - 9:00 am

User Summit – Welcome Reception

Join us for a welcome reception to kick off Zuora’s first annual User Summit, a full day designed exclusively for Zuora users and partners.

9:15 am - 10:00 am

An Admin’s Guide To Hacking Notifications In Zuora

Zuora’s notification capabilities can save you and your end users time and help you better manage business relationships. In this session, we’ll cover key notification functionality (merge fields supported, HTML templates, SMTP server for reporting and bounce backs) plus demo our new Notifications on Any Event functionality.

9:15 am - 10:00 am

Understanding Zuora’s API Framework

In this session, you’ll learn about Zuora’s object model, our basic and enhanced APIs and data sources. You’ll leave ready to get started!

9:15 am - 10:45 am

Agile Pricing & Packaging Strategies With Zuora

Subscription businesses use multiple strategies to drive growth, including nimble billing systems that enable highly adaptable pricing and growth strategies. In this session, we'll review Zuora functionality that drives business growth - including the ability to create multiple editions, promotions, up-sell paths, cross-selling opportunities, consumption-based pricing as well as the steps to enable international expansion. This session is designed for users familiar with the Zuora product catalog, including how to create a product, product rate plan and product rate plan charge, charge types (one-time, recurring, usage), charge models (flat fee, per unit, tiered) and billing frequencies (monthly, annually).

9:15 am - 10:45 am

Unlocking The Full Functionality Of Zuora’s Billing & Payment Engines

Learn about Zuora’s sophisticated billing and payment operations management capabilities, from automation of recurring billing and tax compliance, to our new accounts receivable settlement features. The session will feature a complete overview and selected demonstration of the capabilities of Zuora’s billing and payments system, as well as the many value-added extensions we have developed and delivered through the Zuora Connect platform. Topics will include: recurring billing, advanced AR settlement, featuring credit and debit memos, unapplied payments, item-level settlement, and Lockbox and Collections Applications.

9:15 am - 11:00 am

Answers To Commonly Asked Finance Operations Questions

This FAQ-style session will cover the groundwork of Zuora’s Finance operations engine: accounting periods, GL segmentation rules, segmented journal entries, and more! We’ll share best practices when it comes to audit and compliance, as well as use cases relevant to a Zuora user in a Finance role.

9:15 am - 12:00 pm

Zuora Functional Training & Best Practices For Beginners

Are you new to Zuora, and looking to get oriented to Zuora’s core functionality? Our Zuora expert will start with the basics, and walk you through the Zuora workflow end-to-end with. By the end of the session, you’ll have created a product catalog, customers accounts, and subscriptions, and will have worked through the billing workflow to understand everything that goes into a payment run. This session will give you a working knowledge of Zuora concepts as they relate to your billing workflow, as well as some best practices to get you started.

9:15 am - 12:00 pm

User Summit – Advanced Training

Advanced customer training by role – Billing & Payment Ops, Finance Ops, Zuora Admins, IT/Developers, Pricing & Growth Managers, and New to Zuora.

9:15 am - 4:45 pm

Automating Revenue Recognition with RevPro (Invite-Only)

Explore the setups, features, and functionalities that enable RevPro to automate your revenue recognition processing. Learn how to input source data, process source data by performing revenue allocation and revenue management and then, output rev rec reporting. See how RevPro performs the five steps of ASC 606: identify the contract with a customer, identify the separate performance obligations in the contract, determine the transaction price, allocate the transaction price to the separate performance obligations in the contract, and recognize revenue ‘as’ or ‘when’ the entity satisfies a performance obligation. Ultimately, participate in a guided functional walk-through of RevPro’s workbench and reporting by processing examples of revenue scenarios.

10:00 am - 10:45 am

Zuora Hackathon Kickoff

During this 2-day competition, Zuora Connect engineers will be on-hand to support developers as they tackle solutions to real business use cases.

Participating developers will:

  • Skip the learning curve on using our new 100% APIs.
  • Learn everything about how to integrate Zuora upstream and downstream.
  • Build something meaningful for your company and others in the Subscription Economy.
  • Play with the new app hosting framework.
  • Geek out with others in the Subscription developer community.
  • Win awesome prizes!

To sign your team up for our Hackathon, register now for Subscribed, the only conference for succeeding in the Subscription Economy. 

Reserve your space during registration by selecting “Yes” under “Are you interested in participating in the Hackathon?” Our team will reach out with additional details and setup instructions.

Hackathon Rules:

  • Max team size: 3
  • Solutions must be in some way related to Zuora or the Subscription Economy. An example is an integration to an external system, such as provisioning a system.
  • Developers can setup development environments beforehand, but work cannot begin until after the Hackathon kick off.
  • All apps must be built for the Zuora Connect platform.
  • Teams can be formed before and at the start of the event. Forming a team in advance will reduce setup time.

Competition and Prizes

Each submission will be judged against the following 4 categories:

  • Best User Interface
  • Most re-usable solution
  • Most work in 2 days
  • Best overall

Each participant will receive one of the following prizes. Prize distributions among teams will be announced at the start of the event.

  • GoPro Hero 5
  • iPad Mini
  • AppleWatch Series 2
  • HTC Vive

The winning team of the "Best Overall" category will receive free service to any Connect app of choice for one year. 

10:00 am - 5:00 pm

Hackathon

During this 2-day competition, Zuora Connect engineers will be on-hand to support developers as they tackle solutions to real business use cases.

Participating developers will:

  • Skip the learning curve on using our new 100% APIs.
  • Learn everything about how to integrate Zuora upstream and downstream.
  • Build something meaningful for your company and others in the Subscription Economy.
  • Play with the new app hosting framework.
  • Geek out with others in the Subscription developer community.
  • Win awesome prizes!

To sign your team up for our Hackathon, register now for Subscribed, the only conference for succeeding in the Subscription Economy. 

Reserve your space during registration by selecting “Yes” under “Are you interested in participating in the Hackathon?” Our team will reach out with additional details and setup instructions.

Hackathon Rules:

  • Max team size: 3
  • Solutions must be in some way related to Zuora or the Subscription Economy. An example is an integration to an external system, such as provisioning a system.
  • Developers can setup development environments beforehand, but work cannot begin until after the Hackathon kick off.
  • All apps must be built for the Zuora Connect platform.
  • Teams can be formed before and at the start of the event. Forming a team in advance will reduce setup time.

Competition and Prizes

Each submission will be judged against the following 4 categories:

  • Best User Interface
  • Most re-usable solution
  • Most work in 2 days
  • Best overall

Each participant will receive one of the following prizes. Prize distributions among teams will be announced at the start of the event.

  • GoPro Hero 5
  • iPad Mini
  • AppleWatch Series 2
  • HTC Vive

The winning team of the "Best Overall" category will receive free service to any Connect app of choice for one year. 

10:15 am - 11:00 am

Comprehensive Overview On Fresh, New Zuora APIs

In this session, we’ll share best practices (and creative tips) for programming so you’re able to best manage the transition to our full REST API endpoint. Get granular with our experts and learn about our eCommerce based APIs, scalable API integrations, and common authentication as we work through sample use cases.

10:15 am - 11:15 am

Zuora for Salesforce: Advanced Topics

Are you a Zuora Admin looking to expand the out-of-the-box functionality of your Zuora for Salesforce package? In this session, we’ll help you get the most out of your Zuora for Salesforce integration by walking you through concepts such as upgrading your versions enhanced product selector and configuring advanced settings.

11:00 am - 12:00 pm

Top Features In Zuora To Improve Billing Operations

Zuora allows you to manipulate every step of the invoice generation process, down to a very granular level of detail. In this session, Zuora experts will walk you through all of the elements of an invoice – how it’s generated, customized, updated, and more. We’ll cover designing, grouping and sorting invoices, setting up bill runs, and configuring notifications for a range of use cases.

11:00 am - 12:00 pm

Using Zuora Reports To Evaluate Pricing Strategies

It’s easy to feel like you’re “flying blind” when it comes to understanding the effectivenes of different pricing strategies. In this session, we’ll review how you can use Zuora reporting to gain valuable insight into pricing strategies. You’ll learn how to run reports on MRR by product, rate plan, and region; and track the effectiveness of promo codes and A/B testing.

11:15 am - 12:00 pm

Reporting APIs

Join this session to learn more about Zuora's object model, data sources, AQuA and Reporting APIs. Developers will learn how to use the Rest APIs for AQuA Queries and for managing report templates in the new reporting engine.

11:15 am - 12:00 pm

Expedite Finance Processes With Zuora Connect

In this session, we’ll dive into tools that automate and expedite finance processes. Topics include the collections workflow engine; loading accounting periods in bulk; making mass changes and reconciling data with the Billing Preview tool; and creating, updating and/or deleting records in ANY Zuora object in bulk with the Generic API Loader.

11:30 am - 12:00 pm

A Beginner’s Guide To The Zuora Connect Marketplace

What is Connect? How do you use it? What are some of the apps that extend the use of Zuora? In this session, we’ll answer these questions and more, walking you through apps that solve real-world admin use cases.

12:00 pm - 1:00 pm

Zuora Community Roundtable – What’s Working/What Could We Do Better?

Location: Community Booth, Learners' Lounge

We want the Zuora Community to be the place for you to ask Zuora questions, post/vote on ideas and share you expertise with others. Share your feedback with the Community team as we provide tips to help you get prompt answers to questions and ideas. So grab your lunch and join us at the Community booth for this casual roundtable discussion!

Guaranteed Attendees: Community Team (Community Manager, Zuora subject matter experts, Technical Documentation)

12:00 pm - 1:00 pm

Networking Lunch

12:00 pm - 7:00 pm

Subscribed Showcase

Plug into the subscription experience and check out some of the coolest product and service innovations from Subscription Economy Leaders.

12:00 pm - 7:00 pm

Learners’ Lounge

Make the most of your Subscribed experience with personalized product support in our Learners' Lounge. Experienced members of our Product Management, Engineering, IT, Technical Consulting, Solution Architecture and Support teams will be available all three days to answer your specific questions, talk through your use cases and edge cases, share best practices, field your product feedbacl -- about reporting, Zuora for Salesforce, APIs, payments, billing, rev rec, and more!  Stop by to participate in lively Community roundtable discussions, to chat with Zuora’s own IT business systems analysts and solution engineers about their experience implementing and using Zuora on Zuora, and to get guidance on upgrading to the latest version of Zuora for Salesforce. So whether you're a Zuora admin, a first-time Zuora user or a developer who works with Zuora APIs, stop by and chat! No reservations necessary.

12:10 pm - 12:50 pm

Lunch & Learn: Cracking the Code on Customer Value

Every morning when you wake up, are you inspired by your job? How connected are you with your company's mission? Do you ever catch yourself daydreaming during your daily job routine, wondering if all this really matters in the end? Or perhaps you wonder if your job is contributing to the greater good of society - creating a better place for future generations?

This is not your average lunch and learn session with an anything-but-average presenter. Grab your lunch and come to see how your current job is changing our world. #SeeTheLight

1:00 pm - 1:45 pm

Building a Data Pipeline to Engage and Retain Your Subscribers

A customer data integration strategy has many benefits. With a "system of truth" for your subscribers, you can weave together data from multiple sources to create a single subscriber "picture"; compute metrics that show you how subscriber behavior changes over time; and ultimately be better able to make decisions about engagement and retention risk. In this session, we'll cover these topics as well as how to iterate and improve your customer data pipeline once it's in place.

1:00 pm - 1:45 pm

Real-Time Usage Rating & Threshold Notifications

Zuora is excited to share two new features: real-time usage rating and threshold notifications! In this session, you’ll get an overview of why we’re building the features, how they work, and how to get involved in the Limited Availability program. For threshold notifications, we’ll also share common use cases and explain how the two features are connected.

1:00 pm - 1:45 pm

The Basics Of Zuora Reporting

The metrics you use to manage a subscription-based business are different from those of a traditional business. In this session, we’ll review the metrics you can easily track by running Zuora reports — both out-of-the-box and customized reports.

1:00 pm - 1:45 pm

The Benefits Of Subscription Order Management: Zuora’s Latest Product Release

Zuora’s latest release includes a rich new way to capture and manage subscription orders and measure subscription bookings. You can now create multi-year deals in just a few clicks, get a richer set of bookings metrics, and lay a solid foundation to easily adopt the new revenue recognition standards coming into effect soon. Join this session to see new orders capabilities in action and learn how you can adopt this new capability.

1:00 pm - 2:00 pm

Reducing Involuntary Churn & Supporting Global Expansion With Zuora Payments

All Subscription Economy businesses seek to retain their existing customers while they continue to grow. In this session, we'll cover techniques that support both: solving involuntary churn (through retry logic, updater services, managing hard and soft declines) and leveraging alternative payment methods to enable growth through international expansion.

1:00 pm - 2:00 pm

Prevent Subscriber Churn with Zuora Insights

What's the right way to measure churn? Which customers are most at risk? What can you do about it? Join this session to see how Zuora Insights helps you predict churn, measure churn rate, find subscriber segments most likely to churn, and trigger relevant and timely customer engagement that prevents churn.

1:00 pm - 4:45 pm

User Summit – Advanced Training

Advanced customer training by role – Billing & Payment Ops, Finance Ops, Zuora Admins, IT/Developers, Pricing & Growth Managers, and New to Zuora.

2:00 pm - 2:45 pm

Leveraging Connect Apps to Support Pricing & Growth

Do you use Zuora to steer your company’s growth strategies? If so, don’t miss this session reviewing all of the most useful Zuora Connect apps for your role, including Promo Codes, Price Books, and Customer Catalog.

2:00 pm - 3:00 pm

Generate Complex Quotes Seamlessly

With Orders in Zuora, you can create complex quotes to manage ramp deals, unlimited amendments, and multi-subscription quotes. Come to this session to learn about all the features and functionality that allow for faster quoting.

2:00 pm - 3:00 pm

What Are The 9 Keys & Why Are They Important?

Zuora developed the 9 Keys to be used as a blueprint for building a subscription-based business. Join this session to learn about the foundational framework upon which a successful subscription business can scale. After this session, you’ll be equipped not only to get the most of your Zuora implementation, but also to optimize and continue to grow your business post go-live.

2:00 pm - 3:00 pm

Zuora for Salesforce Customization & Development

This session, designed specifically for Developers, will cover: working with Order Builder, integrating Zuora Quotes with Salesforce workflows and approvals, creating custom fields, and following best practices for rules (including when to use a rule versus custom code).

2:15 pm - 3:15 pm

Essential Reports For Understanding & Managing Billing & Payments At Zuora

In this session, we’ll review reports that are essential for understanding and managing billing processes and payments in Zuora. We’ll cover some examples of commonly generated reports including month-over-month invoiced totals by product and/or charge type (for trending/revenue assurance), electronic payment successes and failures by attempt number, and payment detail reports for reconciliation to payment gateways.

2:15 pm - 3:45 pm

Solving For The New Revenue Standards With Zuora’s ASC 606 & IFRS 15 Solutions

As a Zuora customer, you’re accustomed to unparalleled flexibility in pricing and subscription management. But how do you pair this flexibility with the new revenue standards that are soon taking effect? Join this session to get an overview of Zuora’s brand new performance-based revenue recognition product. Recognize revenue in accordance with the new standards and be fully compliant without sacrificing flexibility.

3:00 pm - 4:00 pm

Using Zuora Insights To Identify New Growth Opportunities

You’re always looking for new ways to grow your subscription business — whether it’ s converting more free trials into paying customers or through upsells and cross-sells. Join this session to see Zuora Insights in action and learn how our analytics solution will help you find and capture new revenue.

3:15 pm - 4:00 pm

Mastering Zuora Reports For Advanced Admin Use Cases

As a Zuora Program Lead and/or Admin, you're likely called upon to generate reports and send them to other personnel to support day-to-day operations. In this session, we'll review how to use Zuora to create reports, automate scheduled report runs, and share reports.

3:15 pm - 4:00 pm

Tips For Working With Zuora’s New API Gateway

Integration can be painful! Through demos and use-case examples, you’ll learn tips to make it easier. We’ll cover Zuora’s new API gateway, SSO, as an authentication method, authorization, and steps to access our new microservices.

3:15 pm - 4:00 pm

Zuora For Salesforce: An Introduction

In this session, we'll give you an overview of Zuora for Salesforce then delve into the Quoting and 360 Sync packages. We'll review how Quotes fits into accounts, opportunities and contacts from Salesforce; walk through quoting flows to onboard a prospect as a new customer as well as amending products being subscribed by an existing customer; review how 360 Sync pushes detailed billing information (subscriptions, invoices, payments) to Salesforce so your entire customer-facing organization has up-to-date billing data at their finger tips.

3:30 pm - 4:30 pm

Save Time On Billing & Payment Operations With Zuora Connect

Ever needed to create a payment in bulk, such as a $10 credit for all accounts as a promo? In this session, you’ll learn how Zuora Connect apps can save you time on critical tasks. In this session, we’ll cover how to optimize key billing processes using Connect apps such as Collections Manager, Advanced Payment Retry, and Chargeback and Reconciliation.

4:00 pm - 4:45 pm

More Efficient Finance Reporting

Do you spend a significant amount of time gathering data and creating reports to analyze your business’ financial health? In this session, we’ll walk through the steps for reporting on net retention by cohort, determining subscription churn, and generating revenue detail reports.

4:00 pm - 4:45 pm

The Zuora Business Use Case: Getting Strategic Value From Zuora Over Time

As your business needs shift and evolve, you’ll need to determine how Zuora can support these shifting demands. To do this, you need a deep understanding of the product, and the ability to connect it to business priorities and initiatives. This session focuses how to extract strategic value from Zuora to align with your shifting business needs.

4:15 pm - 4:45 pm

Pricing Lessons From 5K Subscription & SaaS Companies

Your pricing strategy has the highest impact on your bottom line. Yet, most of us just guess or make pricing decisions devoid of any data. In fact, the average amount of time a company spends on their pricing strategy is about 8 hours - you spend more time thinking about your office furniture. In this session, we'll walk through a framework of how to think about value based pricing in your business, leveraging data from over 5k companies. Specifically, you'll walk away with 1) Benchmarks on what's happening in the market with willingness to pay, CAC, LTV, etc. 2) A framework for moving towards value based pricing 3) Clear tactics for collecting the proper data and setting up a proper pricing process in your business.

4:15 pm - 4:45 pm

Save Time On Critical Tasks With Zuora Connect

In this session on Zuora Connect, we’ll cover what it is, how to get the most out of the Connect marketplace, and some of the most popular apps that extend the use of Zuora. We’ll also discuss how new apps are created and added to the marketplace.

4:15 pm - 4:45 pm

Extending Zuora’s Functionality to Meet Changing Business Needs

Whether you're in the midst of implementing Zuora or have gone live, your business may need more functionality than you originally anticipated to support changing business needs. In this session, Estuate and Price Intelligently, Zuora partners, will share examples of plug-ins and tools that extend Zuora's functionality.

5:00 pm - 7:00 pm

Customer Awards Ceremony & Networking Reception

A reception to celebrate our customers and partner sponsors and maximize peer-to-peer networking! We’ll also be recognizing some of our fabulous customers.

Tuesday 06/06/17

7:30 am - 8:30 am

Wednesday 06/07/17

7:30 am - 8:30 am

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Learn how to grow a better, more predictable business.

“I think that Customer Success is becoming Marketing’s best friend.

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ANNE JANZER,
Author,
“Subscription Marketing”

Learn how to become a better leader and build a subscription culture.

Product is easy to copy. But a business that’s based directly on your subscribers’ experiences, that’s much more difficult to beat.
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TIEN TZUO,
Zuora

Learn how to delight your subscribers again and again.

“Tien Tzuo could be the Charlie Rose of the Subscription Economy.

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ANDREW DAILEY,
MGI Research