The Subscribed Institute collaborates with academics, industry leaders, and independent consultants to conduct both qualitative and quantitative research on business transformation in the Subscription Economy.
Members receive early access to research. Qualitative research will include analyses and whitepapers on subscription business maturity models, monetization strategies, etc. Quantitative research will include reports such as The Subscription Economy Benchmarks, the Subscription Economy Index, etc.
A study of over 700 subscription companies to determine what kinds of subscription revenue growth B2B companies should prioritize - New accounts or Existing accounts?read more
A study of over 700 subscription companies to determine whether B2C subscription companies should focus on revenue growth through new customer acquisition or expansion of existing accounts.read more
A study of 550+ companies to understand how revenue growth is impacted by usage-based pricing.read more