Research

Access to unique data and insights to drive growth

The Subscribed Institute collaborates with academics, industry leaders, and independent consultants to conduct both qualitative and quantitative research on business transformation in the Subscription Economy.

Members receive early access to research. Qualitative research will include analyses and whitepapers on subscription business maturity models, monetization strategies, etc. Quantitative research will include reports such as The Subscription Economy Benchmarks, the Subscription Economy Index, etc.

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Subscription Business Maturity Model

This maturity model includes 300 success criteria for companies with recurring revenue based business models. It offers a framework for bridging the gap between your strategic vision and execution.

A New Formula For Growth

This groundbreaking whitepaper by Michael Mansard, EMEA Chair of the Subscribed Institute, with contributions from Wolfgang Ulaga, Senior Affiliate Professor at INSEAD explains how the Subscription Economy can reignite growth in the financial services industry.

Media Subscription Industry Report

In this report, we dive into what the most successful media companies — like the NYT, Netflix, Disney +, and more — are doing to solve for industry-wide challenges and stay ahead of the pack.

Subscription Metrics Guide

This guide outlines the Subscribed Institute's methodology of the subscription metrics you need to track the performance of your recurring revenue businesses.

Best Practices in Business To Government Pricing Strategies

Government entities are getting more involved in the subscription space, from enabling digitized processes to partnering with industrial players.

Annual vs Monthly Subscription Plans for B2C

New research by the Subscribed Institute on the impact of the plan period (annual and monthly) on B2C subscriber acquisition and churn rates.

Annual vs Monthly Subscription Plans for B2B

New research by the Subscribed Institute on the impact of the plan period (annual and monthly) on B2B subscriber acquisition and churn rates.

Future-Proof Your Business with the Subscription Model

The subscription business model is proving to be very resilient in these extremely uncertain market environments that demand a great deal of flexibility from vendors and value predictable and steady revenue streams.

Reimagine IoT Presented by the Subscribed Institute

The Subscribed Institute gathered perspectives from thought leaders and expert practitioners to paint a picture of business models in the IoT in a post-pandemic world.

Reimagine Media Presented by the Subscribed Institute

The Subscribed Institute gathered perspectives from thought leaders and expert practitioners to paint a picture of business models in media in a post-pandemic world.

How to get started with Order to Cash

Bibhudatta Dash, Practice Expert, McKinsey & Company shares his insights on how to get started with Order-to-Cash transformation, the three building blocks that underpin it, and how organizations can support the transformation.

Subscription Suspend/Resume: Impact on Churn Mitigation

Subscribed Institute research on the impact of subscription suspension on churn mitigation.

Termed and Evergreen Subscriptions

Subscribed Institute research shows that both auto-renewing termed subscriptions and evergreen subscriptions have lower churn rates than standard termed subscriptions.

B2B Subscription Pricing

A collaboration with McKinsey & Company to determine the three most critical pricing elements that impact revenue growth.

Global Recurring Payments

Subscribed Institute research shows that the choice of payment methods and currencies have strong correlations with business growth.

B2B Subscription Growth: Prioritize new accounts or existing accounts?

A study of over 700 subscription companies to determine what kinds of subscription revenue growth B2B companies should prioritize - New accounts or Existing accounts?

B2C Subscription Growth: Prioritize new accounts or existing accounts?

A study of over 700 subscription companies to determine whether B2C subscription companies should focus on revenue growth through new customer acquisition or expansion of existing accounts.

Usage-Based Pricing: What is the right mix?

A study of 550+ companies to understand how revenue growth is impacted by usage-based pricing.

Subscription Changes: What separates the fastest growing companies from the rest?

A study of the key drivers for growth amongst existing subscribers.

Subscription Economy Index™

In this update (as of Q2 2019) , Zuora Chief Data Scientist Carl Gold shares his latest key findings and as well as an exclusive usage-based billing growth guide.