The Subscribed Institute collaborates with academics, industry leaders, and independent consultants to conduct both qualitative and quantitative research on business transformation in the Subscription Economy.
Members receive early access to research. Qualitative research will include analyses and whitepapers on subscription business maturity models, monetization strategies, etc. Quantitative research will include reports such as The Subscription Economy Benchmarks, the Subscription Economy Index, etc.
This groundbreaking whitepaper by Michael Mansard, EMEA Chair of the Subscribed Institute, with contributions from Wolfgang Ulaga, Senior Affiliate Professor at INSEAD explains how the Subscription Economy can reignite growth in the financial services industry.read more
This guide outlines the Subscribed Institute's methodology of the subscription metrics you need to track the performance of your recurring revenue businesses.read more
New research by the Subscribed Institute on the impact of the plan period (annual and monthly) on B2C subscriber acquisition and churn rates.read more
The subscription business model is proving to be very resilient in these extremely uncertain market environments that demand a great deal of flexibility from vendors and value predictable and steady revenue streams.read more
The Subscribed Institute gathered perspectives from thought leaders and expert practitioners to paint a picture of business models in media in a post-pandemic world.read more
Subscribed Institute research on the impact of subscription suspension on churn mitigation.read more
A collaboration with McKinsey & Company to determine the three most critical pricing elements that impact revenue growth.read more
A study of over 700 subscription companies to determine what kinds of subscription revenue growth B2B companies should prioritize - New accounts or Existing accounts?read more
A study of 550+ companies to understand how revenue growth is impacted by usage-based pricing.read more