As industry after industry realizes that subscriptions are the future of business, legacy companies are undergoing massive business transformations with new business models while native subscription companies are doubling down on creative strategies to grow in a competitive market. To be successful, subscription businesses need to commit to a next-generation operating model, adopt the right technologies, and transform value chains and company culture — all at the same time.
We know this isn’t easy. Which is why we launched the Subscribed Institute as a dedicated think tank that works to solve the most critical business problems of the Subscription Economy.
The institute offers its members a unique opportunity to collaborate with and learn from the larger subscription community. It brings together industry leaders and experts to help members gain access to new innovative ideas, proven strategies, and actionable data.
Chairperson, Subscribed Institute
Dr. Carl Gold
Chief Data Scientist, Zuora
VP Global Brand & Communications, Zuora
Head of Subscription Strategy, Zuora