ZUORA PRESENTS
Subscribed Executive Summit Nashville
Who attends:
The Subscribed Executive Summit is an intimate gathering that will bring together senior leaders from the world’s most innovative brands to share the biggest issues challenging their businesses, exchange ideas on creative solutions, and collaboratively share knowledge among peers. Our goal is to provide insights into the lessons learned and, in some cases, challenge current best practices and standards!
We hosted the first summit last fall in Carmel, California, and the second summit in Marbella, Spain. Attendees came from Pirelli, GEDI Digital, Schneider Electric, Jaguar, Telegraph Media, Yotpo, Celonis, Disney, Mobilize Financial Services, Penske Media, Toyota, CNBC, Microsoft, Veritas, Entrust, Asana, and more.
Future-proofing your business requires a proven roadmap for success
- The right organizational structure. Orchestrate and optimize operations, roles, and initiatives for every monetization model.
- The right technology. Connect the enterprise architecture with enterprise-grade scale, speed, and security.
- The right business model. Engage subscribers based on rich customer data and use customer lifetime value (CLV) as your north-star metric for how you measure your business.
Hear from leaders in the Subscription Economy®
Ken Houseman joined The New York Times in March 2021 and is currently Vice President of Subscription Commerce Product Management. Prior to The New York Times, Mr. Houseman spent 5 years at Nike, leading finance product management teams through Nike’s direct to consumer strategic shift and digital transformation. Before joining Nike, Ken spent 8 years at Oracle; half of that time was focused on the global growth and expansion of Oracle’s cloud quote-to-cash subscription capabilities. He has also held roles in supply chain management at Lam Research (formerly Novellus Systems) and was active duty US Air Force.
Paul Mishkin worked in Chicago’s securities and options trading market for 40 years, before coming to Tennessee in 2013 with the idea of developing a farming-focused real estate investment. He fell in love, as many have, with the region’s temperate climate, rolling hillsides and unpretentious air.
Paul shares, “My own history has taught me that if you find the right people and create the right relationships, amazing things can happen. So, we hired experts across many disciplines: land management, real estate development, farming, hospitality, culinary, spa, landscape design, architecture, interior design, and construction (to name a few). We asked them to dream big, to find ways we could create something new and special. And I believe they’ve not only achieved that vision, but exceeded what we thought was even possible.”
“Southall may have started with our desire to have a farm, but it could not have happened without significant contributions from many other passionate individuals—among them our son David, and daughter Elyse. We have added an incredible team of enthusiastic individuals who are ready to take care of our guests. They are all experts in their fields, and this is a place where they can be their most brilliant selves. We are now able to be guests here and enjoy all that has been accomplished, and we are eager to share it with everyone who walks through our doors.”
Speakers from our last event included
Check back as our speakers are confirmed
Stories from our prior attendees
A venue made for inspiration:
Agenda at a Glance
October 11th
- 6pm: Welcome Reception
October 12th
- 8am: Breakfast
- 8:30am: Mainstage Keynotes
- 11am: Subscribed Institute Workshops
- 1pm: Networking Lunch
- 2:30pm: Curated Activities & Experiences
- Aerial Adventure Courses
- Fly Fishing
- Archery and Axe Throwing
- Farm-to-table pairings
- Guided Apiary Tour
- 6:30pm: Memorable dinner experience at Grand Ole Opary
October 13th
- 9am: Breakfast
- 9:30am: Subscribed Institute Workshops
- 12pm: Keynote Session
- 1pm: Closing Lunch
Overview of Event
Embrace Modern Business
Businesses are increasingly seeking sustainable growth sources that capitalize on investments in digital transformation, foster direct customer relationships, and help them achieve their innovation objectives. Increasingly, they are modernizing their value propositions, business models, and go-to-market strategies for the 21st century, with customer relationships at the core.
In The World Subscribed, customers prefer to subscribe to the outcomes they want, when they want them, rather than purchasing a product with the burden of ownership. To be successful in this Subscription Economy, you need an approach to doing business that is both customer-centric and future-proof. We call this Modern Business.
Technology as a Tool to Redefine Modern Business
Enterprise architecture establishes the technology standards that deliver the capabilities the business needs to operate, and experiment with metrics. Companies are realizing that the path to growth, going forward, is to establish digital relations with their customer, and monetize those relationships through an ever growing set of digital services that deliver what the customer really wants.
How will you ensure your technology supports your business goals and objectives?
Keynote presented by Mike Mayer, Zuora’s Corporate Vice President, Solution & Value Consulting
Building your future-proof strategy presented by Deloitte
Introducing one of our esteemed guests, Deloitte, we’ll cover the strategies to grow business, improve performance and efficiency, and launch new monetization strategies. There is a rigorous process Deloitte takes with all of their clients. This session will dive into a case study for how the operating model works with their clients in support of building a modern business.
Keynote presented by Deloitte Digital’s Senior Partner Enrico Cosio
Live Discussion with a Panel of Zuora’s Customers
- Sid Sanghvi, Head of Financial Technology at Asana
- Ken Houseman, VP of Product Management
- Jeffrey James, Director Revenue Operations at Dolby.io
Our customers are the accelerators of change. We’ll hear from experts in IT and product leaders who represent companies of all shapes and sizes, and share a passion for action, a focus on the future and a dedication to a customer-first approach.
Curated Experiences
Upon completing your registration, you will be provided a selection of networking activities to choose:
Embark on an exhilarating journey at the captivating Southall Aerial course, where adventure awaits. Engage in a thrilling escapade, conquering 15 distinctive obstacles and soaring through 4 exhilarating ziplines.
Discover the serene sanctuary of Lake Mishkin, where tranquility and excitement converge in the art of fly fishing guided by Southall’s seasoned fishing experts. With all the essentials provided, from premium bait to top-notch tackle, you’ll delve into the nuances of this timeless sport. Master the techniques and unravel the secrets that lead to landing the prized catch of the day.
Unleash your inner marksman at the captivating Southall Archery & Axe Range! A plethora of compound and recurve bows await, beckoning you to take aim on both a state-of-the-art range and an exhilarating 3D course. A knowledgeable team of experts will be your trusted companions, guiding you through the intricacies of equipment and technique, ensuring your skills soar to new heights.
Embark on a captivating Southall experience led by Farm Manager Peyton and Chef Richard Jones. Delve into the roots and evolution of the current food and agriculture system, while savoring delectable and imaginative recipes along the way. 3-course tasting menu (small plates), carefully crafted to showcase the vegetable of the day, complemented by exceptional wine pairings, thoughtfully presented by Sommelier Brandon.
Go behind the scenes with our beekeeper on a private guided tour of Southall’s apiaries! Don your very own beekeeping suit, take a selfie, and get ready to fire up the smoker. Guests will get the chance to open up a live beehive, experience what it’s like to be a beekeeper, and taste our award-winning honey right out of the hive.
Note: You will participate in one single activity on October 12th.
Zuora’s Subscribed Institute Workshops
Modern Business Works: Successfully Achieve Innovation
Feeling siloed? Are you wondering why you can’t get the business data you need despite technology investments that should give you this visibility? Frustrated that the flywheel of subscriber-led growth isn’t delivering despite having a killer business model? You need Modern Business Works – the optimal operating and organizational model for the Modern Business.
In this discussion, we will draw inspiration from companies across industries organized for success in the Modern Business Era. We will use the Modern Business Works framework to help you build a path forward. While the starting point may differ for every company, the aspiration is the same- to do Modern Business.
Pre-read: Modern Business Works article
Data-Driven Strategies that Cultivate Loyalty
To build a flywheel of growth in your Modern Business, you must identify the right customers, bring them on board, and ensure they have compelling reasons to stick around and expand their relationship with you. Data can help big time. Imagine knowing what your customers like and want before they even do. In this session, we’re diving into how smart businesses use data to build trusting relationships and create loyal customers.
Pre-read: Lessons learned from modern business leaders (NYT STORY)
Building a Subscriber-Led Growth Engine for 2024 and Beyond
A successful growth trajectory in the Subscription Economy relies on retention and expansion of customer relationships. Subscriber-led growth (SLG) is a strategic approach that uses insights about the customer to continually optimize the experience and grow customer lifetime value (CLV). In this session, we will explore proven strategies to outperform SLG, backed by data from the Subscribed Institute and a recent study with BCG.
Enterprise Architecture for Modern Business Orchestration
Given the pace of evolution in technology and customer habits, what’s best-in-class today will be lagging by tomorrow. This session will explore how to future-proof your Modern Business with an enterprise architecture that empowers your business and nurtures and monetizes subscriber relationships.
Pre-read: Optimize your enterprise architecture
Subscribed Executive Summit Nashville
Join us at Southall Farm in Nashville, Tennessee for an exclusive gathering-of-the-minds experience aimed at shaping the future of modern business in a customer-centric world.
Check back as our speakers are confirmed
A special thank you to our sponsors
