ZUORA PRESENTS
Subscribed
Executive
Summit Europe
Engage with a unique executive community of modern business leaders
The current macroeconomic environment is posing both challenges and uncertainty. However, this should not impede your efforts to move your business forward.
At the Subscribed Executive Summit Europe you will collaborate with our team and your peers as we share expertise and collectively define a customer-centric future.
This exclusive executive event is a gathering of like-minded individuals for intimate conversation and networking. Together, we will discuss what it takes to build a successful, modern business: how to build stronger customer relationships with retention as your best growth-lever, how to confidently bet BIG on new market opportunities, and how to accelerate meaningful business change.
Future-proofing your business is more important than ever
- Don't miss this opportunity to collaborate with peers and learn from industry experts about how to succeed in the rapidly evolving Subscription Economy.
- Our experts will provide insights to help your business adapt to macroeconomic challenges while growing recurring revenue.
- You will learn how to use data to predict customer value and behavior. Explore innovative monetization strategies and smart bundling techniques to maximize business opportunities.
- We will also delve into journey mapping and customer experience design to help you monetize digital relationships.
Hear from leaders in the Subscription Economy®
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Check back as our speakers for Europe are confirmed
Who attends:
The Subscribed Executive Summit is an intimate gathering that will bring together senior leaders from the world’s most innovative brands to share the biggest issues challenging their businesses, exchange ideas on creative solutions, and collaboratively share knowledge among peers. Our goal is to provide insights into the lessons learned and, in some cases, challenge current best practices and standards!
We hosted this event last fall in Carmel California with attendees from, Penske Media, Toyota, CNBC, Microsoft, Veritas, Entrust, Asana, and more.
Stories from a few of our guests
A venue made for inspiration:
Summit Agenda
Agenda at a Glance
Day One | April 18th
- Evening Welcome Reception & Dinner
Day Two | April 19th
- Breakfast
- Opening Keynote
- Subscribed Institute Workshops
- Lunch
- Curated Experiences
- Reception & Dinner
Day Three | April 20th
- Breakfast
- Subscribed Institute Workshops
- Fireside Chat with Special Guest
- Closed lunch
Overview of Event
Subscribed 2.0 | How to Build a Modern Business
Businesses are increasingly seeking sustainable growth sources that capitalize on investments in digital transformation, foster direct customer relationships, and help them achieve their innovation objectives. Increasingly, they are modernizing their value propositions, business models, and go-to-market strategies for the 21st century, with customer relationships at the core.
In The World Subscribed, customers prefer to subscribe to the outcomes they want, when they want them, rather than purchasing a product with the burden of ownership. To be successful in this Subscription Economy, you need an approach to doing business that is both customer-centric and future-proof. We call this Modern Business.
Technology as a Tool to Redefine Modern Business
Enterprise architecture establishes the technology standards that deliver the capabilities the business needs to operate, and experiment with metrics. Companies are realizing that the path to growth, going forward, is to establish digital relations with their customer, and monetize those relationships through an ever growing set of digital services that deliver what the customer really wants.
How will you ensure your technology supports your business goals and objectives?
Keynote presented by Mike Mayer, Zuora’s Corporate Vice President, Solution & Value Consulting
Building your future-proof strategy presented by Deloitte
Introducing one of our esteemed guests, Deloitte, we’ll cover the strategies to grow business, improve performance and efficiency, and launch new monetization strategies. There is a rigorous process Deloitte takes with all of their clients. This session will dive into a case study for how the operating model works with their clients in support of building a modern business.
Keynote presented by Deloitte Digital’s Senior Partner Enrico Cosio
Live Discussion with a Panel of Zuora’s Customers
- Lise-Ann Brennan, Director of Technology - Subscriptions, The Telegraph
- James Towle, Director, New Business Models, Jaguar Land Rover
- Daniel Gainza, Chief Operating Officer - Tyre as a Service, Pirelli
- Stefan Lassak, Manager, PMO Finance, Celonis Inc
- Laurent Deloison, Global Program Director Boost, Mobilize Financial Services
Our customers are the accelerators of change. We’ll hear from experts in IT and product leaders who represent companies of all shapes and sizes, and share a passion for action, a focus on the future and a dedication to a customer-first approach.
Curated Experiences
Upon completing your registration, you will be provided a selection of networking activities to choose:
Embark on an exhilarating journey at the captivating Southall Aerial course, where adventure awaits. Engage in a thrilling escapade, conquering 15 distinctive obstacles and soaring through 4 exhilarating ziplines.
Discover the serene sanctuary of Lake Mishkin, where tranquility and excitement converge in the art of fly fishing guided by Southall’s seasoned fishing experts. With all the essentials provided, from premium bait to top-notch tackle, you’ll delve into the nuances of this timeless sport. Master the techniques and unravel the secrets that lead to landing the prized catch of the day.
Unleash your inner marksman at the captivating Southall Archery & Axe Range! A plethora of compound and recurve bows await, beckoning you to take aim on both a state-of-the-art range and an exhilarating 3D course. A knowledgeable team of experts will be your trusted companions, guiding you through the intricacies of equipment and technique, ensuring your skills soar to new heights.
Embark on a captivating Southall experience led by Farm Manager Peyton and Chef Richard Jones. Delve into the roots and evolution of the current food and agriculture system, while savoring delectable and imaginative recipes along the way. 3-course tasting menu (small plates), carefully crafted to showcase the vegetable of the day, complemented by exceptional wine pairings, thoughtfully presented by Sommelier Brandon.
Go behind the scenes with our beekeeper on a private guided tour of Southall’s apiaries! Don your very own beekeeping suit, take a selfie, and get ready to fire up the smoker. Guests will get the chance to open up a live beehive, experience what it’s like to be a beekeeper, and taste our award-winning honey right out of the hive.
Note: You will participate in one single activity on October 12th.
Zuora’s Subscribed Institute Workshops
In the context of the current macroeconomic environment, there are unique challenges and opportunities for businesses across the globe. Zuora’s Subscribed Institute is a dedicated think tank that serves as a hub for executives to exchange ideas, data, and connections to stay ahead in this rapidly evolving landscape. By attending our workshops at the event, you will gain valuable insights to help you drive growth and monetize your customer relationships.
Successfully Incubate New Innovation
How can companies establish a sustainable capacity for ongoing innovation? In this discussion, we will delve into the concept of the “Modern Business Foundry” – a prescriptive approach rooted in best practices and agile methodologies that drives business results. This ecosystem will empower you to rapidly incubate and scale new innovations and bring them to market in a matter of weeks, rather than months.
Moderated by Amy Konary & Andy Main
Strategies for Building Customer Loyalty and Driving Growth
Creating a best-in-class customer experience starts with understanding the customer’s “why” and positively influencing attitudes and behaviors. We explore how leading companies create meaningful customer journeys and the differentiated capabilities required to drive success. Behavioral science and economics are important disciplines in adjusting to changing consumer behavior, and we emphasize the importance of analyzing the right data to understand the customer’s definition of success.
Moderated by James Henderson & John Phillips
The New Rules for Financial Operations
Your finance organization keeps your business on the rails in a world of ever-changing regulations and risks. However, today’s most successful companies are looking to finance as a critical enabler for agility and are extending this domain into the middle- and even the front office. In this workshop, we will talk about the changing roles and responsibilities of finance and how an operating model for the future requires more-not less- finance control. As business models become more dynamic and built around ongoing subscriber relationships finance must also evolve, becoming more tightly integrated with marketing and sales.
Moderated by Michael Mansard & Todd McElhatton
Streamlining Enterprise Architecture for Customer-Centricity
As companies transition to subscription-based business models, you need purpose built and future proof technology to operationalize your business model and to bring it to life. In this section, we will explore the best practices for evolving the integrations between different business systems to create a cohesive customer experience. Enterprise architecture is essential for managing complexity, reducing costs, and improving efficiency.
Moderated by Mike Mayer & Enrico Cosio
Subscribed
Executive
Summit Europe
Join us at Puente Romano in Marbella, Spain for an exclusive gathering-of-the-minds experience aimed at shaping the future of modern business.
A special thank you to our sponsors
