ZUORA PRESENTS
Subscribed
Executive
Summit Europe
Puente Romano | Marbella, Spain | April 18th – 20th, 2023
Join us at Nobu + Puente Romano in Marbella, Spain for an exclusive gathering-of-the-minds experience aimed at shaping the future of modern business in a customer-centric world.
Engage with a unique executive community of modern business leaders
The current macroeconomic environment is posing both challenges and uncertainty. However, this should not impede your efforts to move your business forward.
At the Subscribed Executive Summit Europe you will collaborate with our team and your peers as we share expertise and collectively define a customer-centric future.
This exclusive executive event is a gathering of like-minded individuals for intimate conversation and networking. Together, we will discuss what it takes to build a successful, modern business: how to build stronger customer relationships with retention as your best growth-lever, how to confidently bet BIG on new market opportunities, and how to accelerate meaningful business change.
Future-proofing your business is more important than ever
- Don't miss this opportunity to collaborate with peers and learn from industry experts about how to succeed in the rapidly evolving Subscription Economy.
- Our experts will provide insights to help your business adapt to macroeconomic challenges while growing recurring revenue.
- You will learn how to use data to predict customer value and behavior. Explore innovative monetization strategies and smart bundling techniques to maximize business opportunities.
- We will also delve into journey mapping and customer experience design to help you monetize digital relationships.
Hear from leaders in the Subscription Economy®
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Tien Tzuo
CEO & Founder
Zuora
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Tom Krackeler
Chief Product Officer
Zuora
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Robbie Traube
President & Chief Revenue Officer
Zuora
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Enrico Cosio
Senior Partner
Deloitte Digital
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Kyle Christensen
Chief Marketing Officer
Zuora
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Amy Konary
Founder & Senior VP of The Subscribed Institute
Zuora
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
John Phillips
SVP Sales & GM Europe, Middle East and Africa
Zuora
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Andy Main
Founder of Deloitte Digital, Former CEO
Ogilvy
Speakers from our last event included
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Dounia Senawi
Chief Commercial Officer
US Deloitte Digital
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Jana Arbanas
Principal (US Telecom, Media & Entertainment)
Deloitte & Touche LLP
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Donald Kossmann
Distinguished Engineer, General Manager Fraud Protection
Microsoft
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Brendan Klein
Principal
PwC
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Paul Chambers
CEO & Co-Founder
SUBTA
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Jyoti Ranjan Swain
Domain Information Officer – Digital Billing & Payment
Toyota
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Margaret de Luna
SVP & GM – Direct to Consumer
CNBC
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Ray Wang
CEO & Founder
Constellation Research
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Joe Koscik
VP IT – Business Applications
NCR Corporation
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Valerie Jackson
Chief Diversity Officer
Zuora
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Noemi Lazo
VP of Marketing Operations and Customer Service
Penske Media Corp.
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Daisy Donald
Principal consultant and Head of Americas
FT Strategies
Tien Tzuo
CEO and Founder of Zuora, and author of Subscribed
Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.” He is CEO and Founder of Zuora (NYSE: ZUO), the leading Subscription Economy SaaS provider. Born out of Tzuo’s experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It.”
Romit Dey
Principal
PwC
Check back as our speakers for Europe are confirmed
Who attends:
The Subscribed Executive Summit is an intimate gathering that will bring together senior leaders from the world’s most innovative brands to share the biggest issues challenging their businesses, exchange ideas on creative solutions, and collaboratively share knowledge among peers. Our goal is to provide insights into the lessons learned and, in some cases, challenge current best practices and standards!
We hosted this event last fall in Carmel California with attendees from, Penske Media, Toyota, CNBC, Microsoft, Veritas, Entrust, Asana, and more.
Stories from a few of our guests
A venue made for inspiration:
The Subscribed Executive Summit will be held at the award-winning Nobu at Puente Romano. Located just 45 minutes from Málaga International Airport, the luxurious Puente Romano Marbella, is perfectly situated on the beachfront of the Golden Mile Costa del Sol between Marbella and Puerto Banus with breathtaking views of the Mediterranean Sea.
This exclusive location is a curated experience for trendsetters, designed around entertainment, food and laid-back luxury.
Summit Agenda
We are building an exciting agenda for you. Please check back for more updates or be on the lookout for updates after registration to learn more about what we have in store for our guests.
Day One | April 18th
- Evening Welcome Reception & Dinner
Day Two | April 19th
- Breakfast
- Opening Keynote
- Subscribed Institute Workshops
- Lunch
- Curated Experience
- Reception & Dinner
Day Three | April 20th
- Breakfast
- Subscribed Institute Workshops
- Fireside Chat with Special Guest
- Closed lunch
Zuora’s Subscribed Institute Workshops
In the context of the current macroeconomic environment, there are unique challenges and opportunities for businesses across the globe. Zuora’s Subscribed Institute is a dedicated think tank that serves as a hub for executives to exchange ideas, data, and connections to stay ahead in this rapidly evolving landscape. By attending our workshops at the event, you will gain valuable insights to help you drive growth and monetize your customer relationships.
Beyond Compliance: The Strategic Value of Finance
In a modern and dynamic business world, we explore the changing roles and responsibilities of finance, extending finance into the middle- and front-office, and the need for an operating model that requires more-not less-finance control to achieve strategic value beyond compliance.
Adapt & Be Indispensable: Growth Levers For the Modern Business
This workshop will reveal the growth drivers for contemporary, customer-oriented businesses. Participants will learn about acquisition, retention, expansion strategies, and above all else, how to be indispensable; distinctive qualities of “Super Retainers” that offer essential services and generate sustainable business results.
From Transactions to Connections: Transforming the Customer Experience
Learn about how the world’s leading companies cultivate connected relationships with their customers by utilizing techniques such as dynamic pricing, identity management, and entitlements. This helps shift the focus of the customer experience from mere transactions to meaningful connections and reinforces trust through intelligent engagement strategies.
The Foundry: Strategies that Unlock Innovation and Business Value
Discover strategies for unlocking innovation and business value by building a dynamic system & team that enables self-launching of products or services in a matter of weeks, while balancing old and new business approaches to reinforce a transformation around modern business practices.
Subscribed
Executive
Summit Europe
Join us at Puente Romano in Marbella, Spain for an exclusive gathering-of-the-minds experience aimed at shaping the future of modern business.
More detailed agenda to come
A special thank you to our sponsor
