The key to an effective recurring revenue, monetization strategy is agility -- specifically, having the ability to experiment, execute and iterate on pricing.
As you mature, your business needs the flexibility to experiment (and keep experimenting!)...from freemium pricing to promotional pricing; cross-platform packaging & bundling; consumption-based pricing; and one-time, recurring or pay-as-you-go charge models.
In this webcast, you'll have the opportunity to hear from Amy Konary, Zuora VP of Customer Innovation, and Chad Conley, Zuora Solutions Expert, for a free webinar deep dive focused on optimizing your pricing strategy.
Through research-supported best practices, real customer examples, and a live demo of Zuora Central, you will learn:
- Strategies for aligning pricing metrics with value
- How to use usage-based pricing as an effective growth tool
- How ARPU growth correlates to your pricing process
- Tactics to test and iterate pricing to drive growth and retention
Watch it now on demand!