Your PLG motion got you here—efficient, high-volume, low-touch growth. But as you move upmarket, everything changes. Enterprise deals bring complexity: custom contracts, longer sales cycles, usage-based pricing, and manual invoicing headaches. And suddenly, the lean finance machine that powered your self-serve success is no longer enough.
In this 30-minute on-demand webinar, we unpack the finance challenges that arise when PLG companies add enterprise sales.
You’ll learn:
- Why enterprise sales often break PLG-era finance stacks
- The most common Order-to-Cash pitfalls (and how to avoid them)
- How SaaS leaders like Zendesk, Asana, and Zoom used Zuora to power both PLG and enterprise sales on a single platform
Whether you’re just starting your move upmarket or already feeling the strain, this session will help you build the financial infrastructure you need to support both motions—and keep your team ahead of the curve.
