Building a Successful Subscription Culture

Shifting Your Organization Towards a Subscription Model

The shift to a recurring revenue model isn’t just a pricing exercise. The digital shift from products to services is built on a completely new foundation: new business models, new processes, new technology — and new organizational culture.

As many organizations have discovered, this latter piece is the most challenging aspect of building a successful and sustainable subscription business — and the most critical.

At a recent Subscribed Online event, Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction, provided some considerations for building a shared vision for a subscription-based future within your organization.

We’ve summarized the top takeaways in this ebook, including:

  • How to make the shift from product-centric to customer-centric
  • The 3 phases of building a subscription business
  • 6 common cultural challenges in the shift to a recurring revenue model
  • “The Forever Transaction” pledge