Building a Successful Subscription Culture
Shifting Your Organization Towards a Subscription Model
The shift to a recurring revenue model isn’t just a pricing exercise. The digital shift from products to services is built on a completely new foundation: new business models, new processes, new technology — and new organizational culture.
As many organizations have discovered, this latter piece is the most challenging aspect of building a successful and sustainable subscription business — and the most critical.
At a recent Subscribed Online event, Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction, provided some considerations for building a shared vision for a subscription-based future within your organization.
We’ve summarized the top takeaways in this ebook, including: