Subscribed Online is the world’s largest virtual gathering of the Subscription Economy.

As ownership as we know it comes to an end, we’re seeing a generational business-model shift to subscription services play out in industries and boardrooms across the globe. Subscribed Online will bring together leaders from the Subscription Economy community to share winning strategies and practical guidance to grow your subscription business.

Join us on Jan 15, 2020 for this half-day online event to discover new growth strategies, and learn about the technology and resources needed to drive growth. This is a unique opportunity to learn directly from leading subscription business experts, without even needing to leave your desk!

Can’t stay for the entire event? No worries. Sign up and get access to the full library of Subscribed Online content. 


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Fighting Churn with Data

Join Dr. Gold, Zuora’s Chief Data Scientist to learn how to use your data as a weapon in the fight against churn, the bane of all subscription businesses. When used correctly, data can help companies understand what causes users to churn and to perform targeted interventions to reduce churn. Dr. Gold will clear many misconceptions around churn and discuss the pitfalls involved in data driven churn reduction. He’ll share case studies and insights gleaned from his work on dozens of predictive churn analyses at Zuora. You’ll also get a sneak-peek into material from his forthcoming book: Fighting Churn With Data!

Carl Gold

Chief Data Scientist


Optimize Efficiency and Reduce Risk & Cost

Learn the latest industry trends, challenges and leading practices from experts at EY. Gain insights from their latest research and work with many companies looking to operationalize their financial systems and processes as they join the Subscription Economy.

Jeff Johnson

Managing Director

Ernst & Young

Managing Emotions, Transforming Culture, and Building a Shared Vision

Culture change is probably the hardest and most underestimated challenge of moving an organization from a transactional to a membership mindset. To make it happen, you’ll need support and a steady drum beat from leadership to ensure that the transformation, while difficult, will pay off in the long term. Learn what steps need to be taken to assess where your organization is at and how to start inspiring change.

Robbie Kellman Baxter

Author and Strategy Consultant

How to Accelerate Your Product Launch with Optimized Pricing Strategies

Hear from Simon and Kucher Practice Expert David Smith, Zuora Chief Data Scientist Carl Gold and Zuora Subscription Launch Specialist Justin Li as we unpack one of the trickiest topics in growth – how to accelerate your product launch, and continue to iterate afterwards. We’ve seen that one of the most important keys to growing a successful subscription business is being able to accelerate time to market and then iterate your subscription pricing strategy. If you want to make sure that you’re not leaving tens of thousands of dollars on the table—or if you’re just curious about some small pricing tweaks you can make to bring in more revenue—this training is for you.

So let’s deep dive on the data together – here’s a breakdown of what you’ll learn:

– Strategies for speeding up time to market
– Core principles to power your pricing page
– How to support multiple sales channels and global payment methods
– The most common (& avoidable) pricing mistakes

Carl Gold 

Chief Data Scientist


Justin Li

Product Marketing Manager


David Smith


Simon-Kucher & Partners

Zoom's Billing Modernization Journey

Join this session to hear from Zoom, a leading subscription company who will share stories and best practices around implementing a modern billing system that lead to 215% YoY growth.

Alvina Antar

Chief Information Officer


Sunil Maden

Head of Business Operations


Harry Moseley

Global CIO


Winter '20 Product Release

In our Winter ’20 Release, you’ll hear how our new capabilities across our Zuora(R) Central Platform and suite of applications will help our customers bring in additional revenue by automating their unique subscription billing workflows, setting up payment plans to reduce churn, and opening up new e-commerce acquisition channels. You’ll learn about:

– The Addition of Customer Objects to Capture Unique Subscription Information
– Enhanced Workflow Builder to Customize & Automate More Integrations & Business Processes
– New Payment Plans in Zuora Collect to Help Companies Reduce Churn
– Shopping Feature in the Subscriber Portal that Helps Companies Create an E-Commerce Channel to Bring in New Business

Roben Howery

Senior Product Manager


Alvin Beyerlein

Manager, Software Engineering


Apurva Desai

Sr. Product Manager, Platform


Taylor Medford

Senior Manager, Software Engineering


Evan Chung

Marketing Manager