Subscription Metrics Guide

As a subscription company, you want to uncover new revenue opportunities, make business decisions based on data insights, and track the right KPIs to drive growth. This requires a standard, verified set of metrics. At the Subscribed Institute, we’ve worked with hundreds of the world’s leading subscription companies to set the industry standard for calculating subscription metrics.

This guide outlines the Subscribed Institute’s methodology of the subscription metrics you need to track the performance of your recurring revenue businesses. The following definitions are core, essential measurements for the Subscription Economy.

Download the report to learn how to calculate and use the following types of Subscription Metrics:

  • Recurring Revenue Metrics
  • Subscriber Metrics
  • Subscriber Value Metrics
  • Retention Metrics
  • Receivable Metrics

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