The Right Offer for Every User
ZEPHR: SUBSCRIBER EXPERIENCE The Right Offer for Every User Zephr helps you deeply understand your customers, rapidly experiment with subscriber journeys, and create targeted offers that drive customer lifetime value. Industry Recognition Thanks for your response! We’ll get back to shortly. Thanks for your response! We’ll get back to shortly. The world’s most innnovate companies […]
The Shift Towards Flexible Payment Systems in the Digital Age
Revolutionizing Customer Transactions Andreas Martin, Sr Director, Solutions Management for B2C, shares his insights into the changing world of customer payments. Businesses across the board are undergoing a significant paradigm shift in how they approach customer transactions. This transformation transcends the mere adoption of new technologies; it marks a fundamental change in strategy to accommodate […]
Streaming Media Trends 2024: Super Bundles, Niche Content & Personalization
The evolving landscape of streaming media in 2024 Super bundles, niche content & data-driven personalization The streaming media landscape is undergoing a dynamic transformation, fueled by a confluence of factors: evolving consumer behavior, technological advancements, and strategic innovations by platforms. In this article, we’ll delve into the key trends shaping the industry today. Super […]
Streaming Media Trends 2024: Navigating Growth and Challenges in a Saturated Market
Trends and emerging questions in streaming media in 2024 The streaming media industry isn’t just experiencing explosive growth; it’s also undergoing a strategic metamorphosis. As the digital landscape shifts beneath their feet, streaming services are adapting and innovating at an unprecedented pace. This article dives into the strategic changes and emerging challenges that platforms face […]
Acquisition Strategies for Modern Media: Transitioning from Print to Digital
3 Creative Acquisition Strategies for Print-to-Digital Publishers “The most effective retention strategy is a really good acquisition strategy. If we want to improve retention, we have to be better at acquisition. It doesn’t just mean pumping up the numbers, it means looking at the customer lifetime value.” – Denise Warren, Former President of Digital […]
Leveraging First-Party Data for Audience Growth and Personalization
The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of insights directly from your audience. As we navigate through this post-cookie world, understanding and utilizing first-party data has never been more crucial. The digital ecosystem’s […]
Reflecting on the Past, Shaping the Future
Zuora’s H1 2024 Product Roadmap – On Demand
Webinar – OnDemand Roundtable: Rev Rec Automation for Complex Use Cases (CPE available) According to Zuora’s latest survey, 74% of revenue accounting teams perform manual interventions on a daily basis to process transactions. These teams typically rely on a combination of spreadsheets and native ERP capabilities for revenue recognition, which results in never-ending customizations, elevated […]
Unlocking SEO Secrets. Insights from Kyle Roof. The Subscription Think Tank Podcast
UNLEASH THE POWER OF SEO Inside the Mind of an SEO Expert: Kyle Roof Reveals Top Strategies and Google Insights Master the Art of Search Engine Optimization with Expert Tips and Fundamentals Listen Now and Boost Your Website’s SEO Performance! Welcome to the next episode in our Subscription Think Tank series! In this episode, we’ll […]
Beyond Demographics: Subscriber Segmentation Done Right
Subscription companies have seen unparalleled growth in recent years. Established brands enjoyed customer base expansion by nearly a third in 2021, and dozens of startups have carved out significant market space in years since. However, as companies begin rounding the corner into 2024, market saturation and economic uncertainty are pressing both new and veteran subscription […]
The Power of User Experience: 5 Proven Ways to Stand Out to Subscribers
Over the past decade, the subscription economy has grown 435% and demonstrated expansion rates up to eight times faster than traditional business models. The industry may soon tip the scale into a trillion-dollar market. While this sector saturation is promising for profits, it also poses a significant problem for the very consumers driving such demand […]
Tailored Subscriptions For Modern Subscribers-OnDemand
