Podcast #6 - The Subscription Think Tank: James Counter- User centred Design

User Centered Design

James CounterCreative Director of Product Development, Zephr
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our VP of Marketing, Sibel Ugur, interviews our Creative Director of product development, James Counter, to discuss how digital publishers can excel with user-centred design.
  • Why design consistency is so important for conversions and engagement
  • How to strike the right balance between ads and a good user experience
  • Which publishers do well with user design, and how to emulate them
  • Key steps to good user-centred design
Listen here:

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