Podcast #5 - The Subscription Think Tank: Aled John- FT Strategies
Churn Prevention in a Crisis
Aled John – Deputy Managing Director of FT Strategies
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our VP of customer experience, Andreas Martin, interviews Deputy Managing Director of FT strategies, Aled John, to discover how the rise in living costs will impact subscription businesses, and how digital publishers can stay relevant and keep subscribers interested.
- Why having an engaged customer base is so important for long-term success
- Common churn triggers to look out for
- Key steps to boosting subscriber engagement
- Will data and automation ever replace the work of skilled editorial teams
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