Podcast #3 - The Subscription Think Tank: Julian Dickens
Resiliance in a Mature Market
Julian Dickens – Media and Communications Advisor
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our Sr. Director, GTM Operations, Felix Danczak, interviews renowned media and communications adviser, Julian Dickens, to discover how telecom and streaming businesses use content and bundling strategies to attract and retain customers.
- Parallels between bundling in the OTT industry vs. news & media, and the joint challenges both industries will have to overcome
- How content-driven acquisition and retention works in TV and streaming, and how digital publishers can learn from those experiences
- The Washington Post’s 50 year subscription offer (and why packages like this might not be such a crazy idea)
- The ‘test and iterate’ approach successful streaming businesses are using today
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If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
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