Reigniting The Spark After Customers Churn – Zuora
Adweek: Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry
REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]
The 4-question test: A strategic guide to customer-led growth
By David Warren, Principal Director at Subscribed Institute Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […]
Streaming Media Trends 2024: Super Bundles, Niche Content & Personalization
The evolving landscape of streaming media in 2024 Super bundles, niche content & data-driven personalization The streaming media landscape is undergoing a dynamic transformation, fueled by a confluence of factors: evolving consumer behavior, technological advancements, and strategic innovations by platforms. In this article, we’ll delve into the key trends shaping the industry today. Super […]
Streaming Media Trends 2024: Navigating Growth and Challenges in a Saturated Market
Trends and emerging questions in streaming media in 2024 The streaming media industry isn’t just experiencing explosive growth; it’s also undergoing a strategic metamorphosis. As the digital landscape shifts beneath their feet, streaming services are adapting and innovating at an unprecedented pace. This article dives into the strategic changes and emerging challenges that platforms face […]
Leveraging First-Party Data for Audience Growth and Personalization
The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of insights directly from your audience. As we navigate through this post-cookie world, understanding and utilizing first-party data has never been more crucial. The digital ecosystem’s […]
Beyond Demographics: Subscriber Segmentation Done Right
Subscription companies have seen unparalleled growth in recent years. Established brands enjoyed customer base expansion by nearly a third in 2021, and dozens of startups have carved out significant market space in years since. However, as companies begin rounding the corner into 2024, market saturation and economic uncertainty are pressing both new and veteran subscription […]
The Power of User Experience: 5 Proven Ways to Stand Out to Subscribers
Over the past decade, the subscription economy has grown 435% and demonstrated expansion rates up to eight times faster than traditional business models. The industry may soon tip the scale into a trillion-dollar market. While this sector saturation is promising for profits, it also poses a significant problem for the very consumers driving such demand […]
Tailor-Made Trust
In this age of empowered consumers, building trust and credibility has never been more critical. In our comprehensive guide, “Tailor-Made Trust: Elevating Brand Reputation Through Tailored Experiences
Zuora Continues Innovation for All Industries, Announcing Industry Benchmarks in Zephr
Zephr surfaces consumption, transactional and subscriber data for segmentation and benchmarking REDWOOD CITY, Calif. and LONDON, October 17, 2023 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern businesses, today at Subscribed Connect London announced a new Zephr capability, Subscriber IQ, which helps Product and Growth teams glean valuable subscriber insights through a […]
Personalized Growth Engines
The subscription model has emerged as a powerhouse of modern business, offering convenience, personalization, and a steady stream of revenue. But in the competitive landscape, crafting offers that resonate deeply with your audience is what truly separates the thriving from the merely surviving. That’s why we created “Pers