Leveraging First-Party Data for Audience Growth and Personalization
The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of insights directly from your audience. As we navigate through this post-cookie world, understanding and utilizing first-party data has never been more crucial. The digital ecosystem’s […]
Beyond Demographics: Subscriber Segmentation Done Right
Subscription companies have seen unparalleled growth in recent years. Established brands enjoyed customer base expansion by nearly a third in 2021, and dozens of startups have carved out significant market space in years since. However, as companies begin rounding the corner into 2024, market saturation and economic uncertainty are pressing both new and veteran subscription […]
The Power of User Experience: 5 Proven Ways to Stand Out to Subscribers
Over the past decade, the subscription economy has grown 435% and demonstrated expansion rates up to eight times faster than traditional business models. The industry may soon tip the scale into a trillion-dollar market. While this sector saturation is promising for profits, it also poses a significant problem for the very consumers driving such demand […]
Tailor-Made Trust
In this age of empowered consumers, building trust and credibility has never been more critical. In our comprehensive guide, “Tailor-Made Trust: Elevating Brand Reputation Through Tailored Experiences
Zuora Continues Innovation for All Industries, Announcing Industry Benchmarks in Zephr
Zephr surfaces consumption, transactional and subscriber data for segmentation and benchmarking REDWOOD CITY, Calif. and LONDON, October 17, 2023 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern businesses, today at Subscribed Connect London announced a new Zephr capability, Subscriber IQ, which helps Product and Growth teams glean valuable subscriber insights through a […]
Personalized Growth Engines
The subscription model has emerged as a powerhouse of modern business, offering convenience, personalization, and a steady stream of revenue. But in the competitive landscape, crafting offers that resonate deeply with your audience is what truly separates the thriving from the merely surviving. That’s why we created “Pers
Zuora Introduces Zephr: The Engine to Power Subscriber-Led Growth for Any Industry
New product empowers companies to maximize customer lifetime value by delivering the right offer to each customer at every point in the subscriber lifetime. Redwood City, Calif., June 21, 2023 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern businesses, today announced Zephr as the world’s first Subscriber-Led Growth engine at Subscribed Live. […]
Weathering the Storm
Beyond the Page: The Role of Virtual and Augmented Reality in the Future of Publishing
Podcast #12 – The Subscription Think Tank: Andres Glusman
PODCAST #12 Podcast #12 – The Subscription Think Tank: Andres Glusman Split Testing The Right Way Andres Glusman – CEO, Dowhatworks.ioWelcome to the next episode in our Subscription Think Tank series!In this episode, we’ll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly […]
The changing Digital Landscape
Gen-Z
