Bundling, Unbundling, Rebundling: Lessons from Streaming Media
7 Ways To Sell Subscriptions
1: Think 10x vs. 10% The following excerpt is taken from the bestselling book “The Automatic Customer: Creating a Subscription Business In Any Industry.” The book’s author, John Warrillow, is also the founder of The Value Builder System™ — a 12 step method for improving the value of a business by 71% Consumers are aware that a […]
Zuora Subscription Economy Index Continues to Outperform S&P 500: Flexible Revenue Models That Evolve With Market Conditions and Consumer Expectations Thrive
New data from 600+ companies and 3,000+ consumers indicates ongoing demand amidst economic uncertainty REDWOOD CITY, Calif., April 15, 2025 – Zuora, Inc., a leading monetization platform for modern business, today released the latest Subscription Economy Index™ (SEI) report, which found that, over the last two years, companies in the SEI have experienced an 11% […]
Learnings from 2024 and predictions for the year ahead
Predictive Analytics Explained: Unlocking the Power of Data for Smarter Decisions
Reinforcement Learning vs. Propensity Scoring: What’s Best for Your Business?
Zuora Advances Media Solution with New AI Paywall
Zuora customers can now instantly activate its AI paywall in minutes for a deeper understanding of subscriber behavior to drive conversion and revenue growth.
The End of Ownership
Results from an international survey of twelve countries on changing consumer preferences in the Subscription Economy.
Reigniting The Spark After Customers Churn
Adweek: Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry
REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]
The 4-question test: A strategic guide to customer-led growth
By David Warren, Principal Director at Subscribed Institute Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […]