Learn How to Launch, Iterate and Scale New Digital Offerings

Incumbents across industries are shifting from Ownership to Usership by embracing customer-centric business models. Winners are monetizing new digital services with different combinations of one-time, recurring or usage-based charge models — and they are able to go from launching a new offering to getting their first subscriber in an average of 28 days. Manufacturers are seeing a 34% average revenue growth rate and a 59% average new customer acquisition rate, year-over-year. Regardless of what your current industry or business model is, come join this session to learn how to build your business plan strategy and go-to-market plan on how to transition into or grow your budding subscription business.

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Romit Dey

XaaS Lead

Natalie Louie

Senior Director, Product Marketing

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