Zuora Subscription Economy Index Continues to Outperform S&P 500: Flexible Revenue Models That Evolve With Market Conditions and Consumer Expectations Thrive

New data from 600+ companies and 3,000+ consumers indicates ongoing demand amidst economic uncertainty REDWOOD CITY, Calif., April 15, 2025 – Zuora, Inc., a leading monetization platform for modern business, today released the latest Subscription Economy Index™ (SEI) report, which found that, over the last two years, companies in the SEI have experienced an 11% […]

The End of Ownership

Results from an international survey of twelve countries on changing consumer preferences in the Subscription Economy.

New Zuora Data Reveals Subscriber Demand for Flexibility and Value, with Pricing Models and Packages Tailored to Consumption Habits

REDWOOD CITY, Calif. – July 30, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today released the findings of its Understanding the Modern Subscriber study, which found consumers, particularly younger generations, seek flexibility to shape their payment options around their specific needs and unique consumption habits.  Today’s consumers are increasingly […]

Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry

REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]

The 4-question test: A strategic guide to customer-led growth

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By David Warren, Principal Director at Subscribed Institute   Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […]

3 Ways to Reduce Payment Declines and Minimize Revenue Loss

A black and white image of a person's hands reviewing charts on a digital tablet with papers, a notebook, and a calculator on the desk.

Whether you’re measuring your customer numbers or your revenue, churn is a critical metric for subscription businesses. The main reason? Churn is expensive: acquiring new customers costs five to 25 times more than keeping the ones you have. And churn doesn’t just cost you now—you lose out on future profits, too.   Voluntary vs. Involuntary […]

The Shift Towards Flexible Payment Systems in the Digital Age

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Revolutionizing Customer Transactions Andreas Martin, Sr Director, Solutions Management for B2C, shares his insights into the changing world of customer payments. Businesses across the board are undergoing a significant paradigm shift in how they approach customer transactions. This transformation transcends the mere adoption of new technologies; it marks a fundamental change in strategy to accommodate […]