How AI-driven offers and experiences can transform publishing
News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases. These advantages […]
Adweek: Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
Zuora to Acquire Sub(x), Accelerating Subscriber Acquisition and Retention with New AI Capabilities for the Media Industry
REDWOOD CITY, CALIF., June 18, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber […]
3 Ways to Reduce Payment Declines and Minimize Revenue Loss
Whether you’re measuring your customer numbers or your revenue, churn is a critical metric for subscription businesses. The main reason? Churn is expensive: acquiring new customers costs five to 25 times more than keeping the ones you have. And churn doesn’t just cost you now—you lose out on future profits, too. Voluntary vs. Involuntary […]
The Shift Towards Flexible Payment Systems in the Digital Age
Revolutionizing Customer Transactions Andreas Martin, Sr Director, Solutions Management for B2C, shares his insights into the changing world of customer payments. Businesses across the board are undergoing a significant paradigm shift in how they approach customer transactions. This transformation transcends the mere adoption of new technologies; it marks a fundamental change in strategy to accommodate […]
Zuora SEI Report: Flexible, Recurring Monetization Models Drive 3.4x Faster Growth Rates Than the S&P 500 Over the Past 12 Years
REDWOOD CITY, Calif., Apr. 9, 2024 – Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern business, today released the latest Subscription Economy Index™ (SEI) report, which found that companies in the SEI have experienced 3.4x faster growth rates than the S&P 500 over the past 12 years. In 2023, amid economic challenges and […]
Reflecting on the Past, Shaping the Future
Building a Sustainable Future: How Publishers Can Embrace New Tech For Longevity
NEW TECHNOLOGY Building a Sustainable Future: How Publishers Can Embrace New Tech For Longevity As the publishing industry evolves, publishers are facing new challenges in building a business that can survive the ups and downs of a rocky economy. With changing consumer behaviors, new technologies, and increased competition, it’s now more important than ever for […]
Podcast #12 – The Subscription Think Tank: Andres Glusman
PODCAST #12 Podcast #12 – The Subscription Think Tank: Andres Glusman Split Testing The Right Way Andres Glusman – CEO, Dowhatworks.ioWelcome to the next episode in our Subscription Think Tank series!In this episode, we’ll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly […]