Subscriptions bring big rewards in tough economy [XaaS]

This article was originally written and produced by Accenture’s Kevin Dobbs. To listen to the podcast featuring Kevin and Zuora CEO Tien Tzuo, visit: https://www.accenture.com/us-en/blogs/high-tech/subscription-model-trends   I thought I was a change ninja until I met Tien Tzuo, CEO of Zuora. In case you’re not familiar, Zuora is an enterprise software company that helps businesses launch and […]

B2B Pricing Strategies from the Subscribed Institute

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Pricing ambiguity is inherent to the subscription model. This can be either empowering or paralyzing. There’s a lot of pressure not to mess it up. You can give your service away for free, and spend years chasing down brutally small conversion rates. You can make things too complicated with too many pricing charts and feature […]

Zuora and GoCardless Expand Partnership to Revolutionize Global Subscription Payments

Zuora, Inc. (NYSE: ZUO), the leading subscription management platform provider, today announced an expanded global partnership and new product integration with GoCardless to help companies across more than 30 countries, including the U.S., U.K., Europe, Australia, New Zealand and Canada process recurring payments faster and reduce payment-related costs and customer churn. 

Freemium or Free Trial: We Have a Winner!

Quick, what’s your immediate answer to the following question: In order to attract new subscribers, should a subscription business offer them unlimited access to a free, pared-down version of the service, or the full version of the service for a limited time? Freemium vs Free Trial. It’s an age-old debate that has a renewed urgency. […]

The Agile CFO: A Conversation with Todd McElhatton

Over the next several weeks, I’ll be talking with some CFOs that I admire about the massive disruption happening in finance departments today. I’m kicking off this semi-regular series with a finance professional who impresses me enormously — Todd McElhatton, the brand new CFO of Zuora! The last 20 years of Todd’s career have been […]

Do We Really Need CFOs?

Let me begin this week’s newsletter by stating for the record that I think most CFOs are fine people. They are responsible and detail-oriented. Lots of times, they are way more friendly and outgoing than you might think. But do we really need them? As the guardian of the financial health of an organization, a […]

Subscription Businesses Remain Resilient Amid COVID-19

Zuora today released the newest edition of its Subscription Impact Report designed to measure the economic impact of COVID-19 on subscription businesses from March 1 – May 31, 2020 compared to the previous 12 months (February 2019-February 2020). The report, analyzing both subscriber acquisition rates and average revenue per subscriber, compares Software and High Tech, Media, Consumer Membership and Internet of Things industry segments. 

Subscription to Success

Below is an excerpt of the article, “Subscription to Success,” from Fortune Magazine’s May Fortune 500 edition.  When public health restrictions sent the global economy into a tailspin this year, companies of all stripes were suddenly reminded how important customer retention is to revenue, margins, and even solvency. What might have gone unnoticed, however, is […]