Create a Winning Good Better Best Pricing Strategy
Is there an optimal ratio between tiers? January 26, 2023 @ 10 am GMT
While pricing and packaging is one of the most powerful mechanisms to capture new customers, it is also the area that requires the most significant change in mindset. To help, we have developed a 3D Pricing and Packaging (P&P) Framework, embedded in real life examples, specific guidance, and benchmarks.
Join the Zuora team as we share some of the challenges faced as well as best practices when designing a pricing structure, including:
Revenue Optimization Director