Create a Winning Good Better Best Pricing Strategy

Is there an optimal ratio between tiers?

January 26, 2023 @ 10 am GMT

While pricing and packaging is one of the most powerful mechanisms to capture new customers, it is also the area that requires the most significant change in mindset. To help, we have developed a 3D Pricing and Packaging (P&P) Framework, embedded in real life examples, specific guidance, and benchmarks.

Join the Zuora team as we share some of the challenges faced as well as best practices when designing a pricing structure, including:

  • How to get started? What considerations and inputs were useful when designing their strategy?
  • How to deploy? What definitions and examples were used to measure success?
  • How to iterate? What technical capabilities are needed post-launch?

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Abby Curran

Revenue Optimization Director

David Warren

Principal Director, Subscribed Institute

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