Zuora Recognizes European Companies Leading Growth in the Subscription Economy

October 15, 2019

Synsam, Bitdefender and Visma Receive Subscription Economy Excellence Awards at Subscribed London

San Mateo, Calif and LONDON – October 15, 2019Zuora, Inc. (NYSE: ZUO), the leading cloud-based subscription management platform provider, today announced the winners of its EMEA Subscription Economy® Excellence Awards, which recognize European companies fully embracing the global shift toward subscription-based revenue models and demonstrating exceptional growth, innovation and success in their respective industries. Honored at Zuora’s recent Subscribed® London conference, Synsam, Bitdefender and Visma were selected among all European Zuora customers and identified as visionaries at the forefront of the Subscription Economy in the following categories: Supergrower, Innovator and Transformer.

According to the fall 2019 Subscription Economy Index™, over the past 7.5 years, the Subscription Economy has grown more than 350 percent, with European subscription businesses achieving the highest annual revenue growth rate (28.4 percent) when compared to North America and Asia Pacific subscription businesses.

“Our customers have recognized the strategic business imperative of placing their customers at the center of everything they do, aligning internal people, processes and technologies along the way to solidify long-term growth,” said Tom Krackler, Chief Customer Officer at Zuora. “On behalf of everyone at Zuora, we congratulate this year’s EMEA winners for their efforts and successes in growing, innovating and transforming in today’s new economy.”

This year’s award recipients:

  • Supergrower – Synsam: Supergrowers demonstrate extraordinary subscription revenue expansion. Synsam Group, the leading optical retailer in the Nordics, launched their eye health & eye wear subscription business, Synsam Lifestyle™, in 2016 on Zuora’s platform. In the first half of 2019 Synsam’s Lifestyle subscription sales increased to SEK 659 million from SEK 321 million during the same period 2018, according to the company’s recent H1 2019 results, a growth rate of 105 percent.
  • Innovator – Bitdefender: Innovators display incredible success with groundbreaking approaches in the Subscription Economy. Bitdefender, a global cybersecurity leader, historically outsourced its Order to Cash (OTC) process, hindering its ability to control the end user experience. To re-establish and strengthen its relationship with customers and extend overarching customer lifetime value, the company decided to insource its OTC process leveraging Zuora.
  • Transformer – Visma: Transformers showcase inspiring leadership and determination in evolving the Subscription Economy. Visma, a Norweigan supplier of business software to private and public sectors, is transforming its OTC processes to drive business growth and maturity. To achieve this, Visma created a Business Operations Group, including a Zuora Center of Excellence, which accelerates new technology acquisitions and deployments based on its reliable technology architecture. The talent and leadership at Visma have helped ensure their efforts are a success.

Recipient Quotes:

“Our team at Synsam is, of course, proud to get the prize as one of the strongest growth engines in the European Subscription market. We have been working tirelessly to meet our customer’s needs and will continue on that road. At the end of the day, it’s all about creating customer satisfaction beyond what’s expected and we have built a unique “walk the extra mile” culture to deliver upon that. It takes a great team – including partners like Zuora – to gain such success.” said Andreas Haraldsson, Head of Subscriptions, Synsam Group. (Supergrower)

“Bitdefender is honored to be recognized for our innovation and our approach to maturing our processes. Strengthening our relationships with customers is critical to success, and we take it very seriously. Zuora has been a great partner in this journey.” said Razvan Costache, Director, Consumer Solutions, Bitdefender (Innovator)

“Visma is on a journey to transform our organization and keep our customers at the center of our processes. Zuora is a critical partner in ensuring our technology platform helps grow the business while keeping the focus on customers.” said Roy Torheim, Director Business Operations at Visma Software International AS (Transformer)


About Zuora, Inc.
Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-cash process, including billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Rogers, Schneider Electric, Xplornet and Zendesk. Headquartered in the Silicon Valley, Zuora also operates offices around the world in the U.S., EMEA and APAC. To learn more about the Zuora platform, please visit zuorainternprd.wpengine.com.

© 2019 Zuora, Inc. All Rights Reserved. Zuora, Subscribed, Subscription Economy, and Powering the Subscription Economy are trademarks or registered trademarks of Zuora, Inc. Other names and brands may be claimed as the property of others. Nothing in this press release should be construed to the contrary, or as an approval, endorsement or sponsorship by any third parties of Zuora, Inc. or any aspect of this press release.

SOURCE: Zuora Financial

Jayne Gonzalez


Forward-Looking Statements
This press release contains forward-looking statements that involve a number of risks, uncertainties and assumptions, including but not limited to statements regarding the expected growth and trends in the global energy, utilities and home sectors, consumer buying trend expectations, the expected growth and trends in the market for subscription businesses, and the expected benefits of any such trends. Any statements that are not statements of historical fact may be deemed to be forward-looking statements, and actual results could differ materially from those stated or implied in forward-looking statements. This press release also includes market data and certain other statistical information and estimates from industry analysts and/or market research firms. Zuora believes these third party reports to be reputable, but has not independently verified the underlying data sources, methodologies or assumptions. Information that is based on estimates, forecasts, projections, market research or similar methodologies is inherently subject to uncertainties and actual events or circumstances may differ materially from events and circumstances reflected in this information.