Applied machine learning leverages Zuora’s unique subscription data and expertise to guide customers on their Journey to Usership
Redwood City, Calif – March 17, 2021 – Zuora, Inc., (NYSE:ZUO) today launched Zuora Collect — the newest addition to the subscription management suite of applications, powered by the Zuora Central Platform. Zuora Collect leverages machine learning from billions of dollars in transactions and Zuora’s decade of Subscription Economy® expertise to automate smart payment retries. Zuora Collect customers reported a revenue recovery increase of 10-20% and improved subscriber retention.
The world is shifting away from “ownership” and towards “usership”. Today, 78% of international adults have subscription services and 72% would prefer to pay for what they use rather than pay a flat fee, according to a survey from Harris Poll. Companies that have transformed their business to adapt to this consumer preference are witnessing new growth — 6 times faster than S&P sales revenue.
“Zuora’s decade of expertise driving subscription businesses, while handling billions of data points, enables us to inject this intelligence directly into the product,” said Sri Srinivasan, Chief Product and Engineering Officer at Zuora. “Collect is a true expression of our unique value to the market. Our technology is constantly learning from the largest ecosystem and data set in the Subscription Economy to help our customers maximize returns from their subscription services.”
Electronic payments are growing nearly two times faster than the global GDP, according to McKinsey’s Global Payments Report. But nearly half of businesses see more than 7% of their payments fail, according to Forrester in “Rethink Your Payment Strategy To Save Your Customers And Bottom Line”.
Zuora Collect leverages machine learning to efficiently turn invoices into revenue. Its machine learning model looks at over 15 characteristics of a transaction and ingests new data on a daily basis to leverage the latest trends that impact payment success. With Zuora Collect, companies can immediately start to maximize recurring revenue and minimize passive churn.
Customer Daniel Wette, CEO at software company rankingCoach, said, “Zuora Collect has helped us recover more revenue and keep more subscribers. We put an end to the rule-based payment retries, and replaced it with machine learning that adapts to every customer. Our payment success rate has already increased by 18% in just two months.”
Zuora Collect is purpose built for recurring and usage-based business models. Automated payment retry abilities are powered by machine learning that continually creates insights from over 35 payment gateways, 20 payment methods, and 180 currencies.
Customer Susanna Wright, Fraud and Payments Manager at Whitepages, said, “With Zuora Collect, we’ve increased our average payment recovery rate by an additional 10% from what it was when the product had no machine learning. Using an AI-driven retry strategy also prevented us from starting a time-consuming research project that would have required testing to parse out the most optimal times to retry payments.”
“By unifying all subscription revenue processes on a common platform, Zuora is helping customers to ensure predictable revenue growth, customer retention, and bottom-line efficiency,” said Kevin Permenter, Research Manager, Enterprise Applications, IDC.
To learn more about Zuora Collect, visit: zuora.com/products/collect-ai
About Zuora, Inc.
Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom. Headquartered in Silicon Valley, Zuora also operates offices around the world in the U.S., EMEA and APAC. To learn more about the Zuora platform, please visit www.zuora.com.
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 Subscription Economy Index™, March 2021, https://www.zuora.com/resource/subscription-economy-index/