Zuora Inc., the world’s leading provider of subscription commerce, billing and finance solutions, today announced a co-marketing partnership with Time Inc.’s TCS, the global leader in subscription fulfillment, at Subscribed™. The companies will co-market and co-sell their solutions to deliver a digitally enabled, end-to-end subscription ecosystem to global media companies. The partnership provides an integrated solution for media companies to transform into agile, data-centric businesses with diverse revenue streams.
“To remain competitive, media companies must adapt to the radical change in how people consume information and content,” said Zuora® CEO Tien Tzuo. “Customer expectations are extremely high regarding content and accessibility, and competition is fierce. The success of companies like Netflix, Spotify and Hulu is forcing all media companies to focus on redefining their digital subscription business models. We believe Zuora’s partnership with TCS will further change the media industry landscape by enabling any player to rapidly develop a complete print and digital distribution platform so it can compete at any level.”
“We’re excited to work with Zuora to offer a new monetization platform that supports both print and digital distribution,” said Tim Adams, President and CEO, TCS. “We have already integrated Zuora’s capabilities into our platform that supports Time Inc. UK, and now we can deliver this capability to others to rapidly adapt their business models to serve a new generation of digital and mobile subscribers.”
The collaboration of Zuora and TCS will provide media companies with a one-of-a-kind, digital solution that offers new opportunities to innovate with actionable data and insights to help them deepen their relationships with existing and new subscribers in today’s hyper-competitive, converged media world.
Zuora will provide cloud-based solutions for commerce, billing, and financials, as well as for analytics that will enable media companies to expand and better understand their subscriber base and dynamically adapt their offerings to evolving global subscriber needs. TCS will provide marketing operations, print fulfillment, access control, call center services, mailing services, training services, integration support and more.
According to McKinsey’s Global Media Report 2015, “Media spending is forecast to rise to $2.1 trillion by 2019. Spending on media continues to shift at a rapid pace from traditional to digital products and services. By 2019, we believe that digital will account for more than 50 percent of the overall total for media. This rapid shift to digital is driven in part by the growing number of connected consumers, the expansion of mobile telephony, and higher rates of mobile-broadband adoption. As it continues, it will not only expand the digital share of the media wallet, but have a structural effect on almost all media sub-sectors, redefining business models.”
As Zuora and TCS move to offer this end-to-end solution that serves these new business models, according to MGI Research Forecast on Agile Monetization Platforms 2016-2020, the global market for agile subscription and monetization solutions for the media, entertainment and communications industries is expected to grow at a 39 percent compound annual rate, from $665 million in 2016 to $2.5 billion by 2020.
“The Subscription Economy®: A Business Transformation” by Tien Tzuo, CEO of Zuora
SlideShare: “Drivers of Success in the Subscription Economy”
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About Zuora, Inc.
Zuora’s Relationship Business Management (RBM)™ solution helps enable businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams and disrupt market segments to gain competitive advantage. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, San Francisco, London, Paris, Munich, Beijing, Sydney, Tokyo, Amsterdam, Vienna, Copenhagen and Stockholm. Zuora clients come from a wide range of industries, including media, travel services, consumer packaged goods, cloud services and telecommunications. Clients include Financial Times, Schneider Electric, Box, Honeywell, NCR, RTL, The Guardian, YP.com, BlueJeans, Shutterfly, TripAdvisor, Vivint and.
About Time Customer Service, Inc. (TCS)
Time Customer Service, Inc. (TCS) is a subsidiary of Time Inc., one of the world’s leading media companies. TCS, a leader in subscription management, is a full-service marketing partner that delivers strategic solutions designed for clients’ global business objectives and today’s ever-changing marketplace. TCS’s partners include some of the world’s most prestigious and widely read publications, all of which continually seek new ways to transform how consumers engage with their products and content.
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