The New Rules of Business: How Brands Succeed or Fail
Business lessons about customer-centric models gleaned from Interbrand’s most recent list of the Top 100 Global Brands.
The Retail Revival: Learnings From Amazon and Costco
Amy Konary, Zuora Vice President of Customer Business Innovation and Chair of The Subscribed Institute, investigates the “new retail” in which retail companies are finding new ways, and using new technologies, to create ongoing relationships with customers.
The Top 4 Imperatives for a Successful Fitness Business
From pricing iteration to using data for retention, learn the 4 imperatives for fitness businesses that want to satisfy shifting consumer demands — and succeed!
How the Subscription Economy is Revolutionizing Consumption
With the advent of the subscription conomy, consumption preferences and patterns are shifting. Zuora Founder and CEO Tien Tzuo explains what this means for your business?
3 Ways Retailers Can Compete in the Subscription Economy
We’re on the verge of a major macroeconomic shift – where people are shunning ownership of things for access to services. We call this The End of Ownership. Discover three tips to help you survive in the Age of Amazon.
4 Reasons to Shift Your Business from Products to Services
Zuora Founder and CEO Tien Tzuo discusses the global and cross-generational economic shift that is impacting how individuals consume and how businesses operate in every industry — and the 4 reasons why every company needs to shift from products to services.
Recurring Revenue Handbook: The 5 Critical Success Factors
Denis Pombriant, Managing Principal at Beagle Research, walks through the five critical success factors for recurring revenue models, and the data you need to help your company grow and thrive in the Subscription Economy.
Subscription Metrics: From ARR to TCV
This subscription metrics glossary provides an overview of some of the most important subscription metrics that every recurring revenue business needs to understand and monitor, including ARR, churn, LTV, TCV, and many more!
A Holistic View of Business Transformation: How Subscriptions Change Everything
A close look at how business transformation impacts every function — and what this means for large software and hardware companies making the shift to flexible consumption models.
7 Ways to Wrap Your Business Model Around Your Customer
7 steps for businesses to better position themselves to build successful customer relationships through the delivery of digital products and services
The Best LTV Formula for Subscription Businesses
The mathematical formula that Zuora recommends you use to calculate LTV.
How to Measure Customer Lifetime Value
This guide will help you understand what goes into a comprehensive and reliable LTV measure.