“We decided right out of the gate to go in for a scalable solution and to automate as much as we could rather than hire people to do manual things. We wanted to avoid spreadsheets and moving data around. We wanted a scalable system built for growth.” - Isy Goldwasser, CEO of Thync.

Company Thync
Industry B2C

The Customer

Launched in 2015, Thync is a revolutionary company leading health towards a new frontier where biology and technology merge.

The Challenge

Thync wanted to go-to-market quickly and needed a flexible pricing and packaging (rapid iterations), and acquisition (different sales channels) solution.                                                            

The Solution

Zuora’s agile platform helped Thync with online sales, pricing and packaging iterations and subscription management automation.

The Benefits

Thync went to market in less than a year and can easily expand to B2B and global markets when it’s ready.

“Wellness-as-a-service is a huge opportunity for the technology industry. To capitalize on this burgeoning market, we needed a long-term partner to guide us through direct to consumer and to business sales strategies for our wearable. Zuora was perfect to automate our subscription management process and iterate our pricing and packaging, which helped us bring the device to market as fast as possible.” - Isy Goldwasser, CEO of Thync.

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Thync's Story


Zuora’s agile platform helped Thync go-to-market quickly with online sales, pricing and packaging iterations, and subscription management automation.

Launched in 2015, Thync is a revolutionary company leading health towards a new frontier where biology and technology merge. The IoT device delivers neurostimulation programs that tap into the body’s own mechanisms to help it relax, improve mood, and sleep better. The company was founded in 2011 to find a practical, commercial application for neuroscience research focusing on modulating the brain. Once they built the product, the key was to go to market quickly.

“We decided right out of the gate to go in for a scalable solution and to automate as much as we could rather than hire people to do manual things. We wanted to avoid spreadsheets and moving data around. We wanted a scalable system built for growth,” explains Isy Goldwasser, CEO of Thync.

Thync’s pricing and billing was very complicated and called for a solution to manage hardware sales (one-time transactions) as well as concurrent subscriptions (monthly). “There are some good systems in the market but they aren’t necessarily focused on the integration between relationship oriented recurring billing and one-time charges,” says Goldwasser. Add in the expectations of today’s customers — self-service sign ups, the ability to downgrade, upgrade, etc on a reliable and secure platform — it can be a lot for a business that’s about to launch a product.

Zuora was the ideal choice for Thync. “Wellness-as-a-service is a huge opportunity for the technology industry. To capitalize on this burgeoning market, we needed a long-term partner to guide us through direct to consumer and to business sales strategies for our wearable. Zuora was perfect to automate our subscription management process and iterate our pricing and packaging, which helped us bring the device to market as fast as possible,” said Goldwasser.

Our subscription management platform was built to handle just the kind of complexities that Thync was dealing with. Using Zuora, the company manages both hardware and software sales on a single platform which also helps with appropriate revenue recognition for its hybrid product and services model. What’s more, building its service on Zuora gives Thync the ability to let its customers manage their own self-service sign ups, downgrades, and upgrades on a reliable and secure platform. Zuora also allowed Thync to automate most of their financial processes and bill and payment runs.

Thync was able to accelerate the time to market of its next-generation neurostimulation device and bring the new Thync Relax Pro to consumers in less than one year. And with our international payment support (20+ payment methods, 180+ currencies, and 20+ payment gateways), the company can quickly enter international markets when the time is right.

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