Marketo is the revenue performance management company that helps marketing and sales teams fuel business growth.
They needed a billing platform that could manage a fast-growing customer base—and keep up with rapid product development and flexible pricing.
Marketo chose Zuora as the end-to-end platform for billing and finance operations.
Marketo's revenue have grown 5,000+ percent since signing up with Zuora in 2008.
Marketo is transforming how marketing and sales teams work together to bring in predictable revenue. Founded in 2006, Marketo has had quite a ride, growing from 1M to 95.5M in just five years.
With such aggressive growth, Marketo needed a flexible billing solution that could support rapid innovation.
However, the billing system they'd started out with suffered frequent downtime and offered zero pricing flexibility. It made managing customer information a severely cumbersome process: so much so that at one point they had to draft executive assistants to help with bill runs.
Marketo turned to Zuora in early 2008 for its flexibility, ease-of-use and quick implementation. Zuora equipped Marketo with the functionality to create new pricing plans on the fly, manage recurring revenue with just a few clicks and seamlessly sync to Salesforce to integrate customer information across the business.
No longer is Marketo’s financial system squashing their innovation. Today, Marketo can focus on expanding their customer base and developing innovative products and services. Meanwhile, Zuora manages and automates the back-office complexities inherent in subscription businesses.