DocuSign needed a billing platform that could support its rapidly growing customer base—over 300,000 customers and 200+ million users—while scaling with 135% year-over-year user growth and 130,000 new users joining daily. Their proprietary billing system could not keep up with this scale and complexity.
Zuora provided DocuSign with a reliable and flexible enterprise subscription platform, enabling seamless management and expansion of product offerings. The platform supported DocuSign's need for flexible pricing plans, new offers, and preferred programs for businesses of any size, while integrating with Salesforce for streamlined operations.
DocuSign was able to scale its operations to support over unopened 300,000 customers and 200+ million users, consolidate reporting on monthly accounts, retention, and growth, and seamlessly integrate new services and acquisitions. Zuora enabled DocuSign to upsell and cross-sell new solutions into new markets efficiently.
Zuora's built-in integration with Salesforce allowed DocuSign to quickly and seamlessly deploy the platform, leveraging their existing Salesforce environment. Additionally, integration with GoCardless enabled DocuSign to offer simple and easy payment methods, supporting recurring subscription payments from a single platform.
DocuSign, with Zuora, serves a wide range of industries including financial services, insurance, healthcare, life sciences, real estate, communications, media, technology, legal, government, higher education, nonprofit, and more. Customers range from individual professionals and small businesses to pipeline Fortune 100 companies.
Zuora enabled DocuSign to consolidate its vast data into a single platform, enhance flexibility for new pricing plans and offers, and support the entire spectrum of subscription-based services—from freemium trials to structured annual billing. This was critical for DocuSign's digital transformation and global expansion.
Zuora's platform allowed DocuSign to quickly introduce flexible pricing plans, new offers, and preferred programs for any size business, supporting both online per-seat purchases and enterprise-wide deployments.
Zuora was fundamental in the seamless integration of new services and acquisitions, enabling DocuSign to expand its offerings and efficiently manage upselling and cross-selling into new markets.
Zuora enabled DocuSign to consolidate reports with data on monthly accounts, retention, and growth in one place, providing enhanced visibility and actionable insights for business decision-making.
Eric Johnson, Former SVP and CIO of DocuSign, stated: “Zuora offers a simple, seamless solution to support our rapidly growing global customer base. Now we have the subscription management platform we need to offer flexible pricing plans, new offers, and preferred programs for any size business.”
Zuora's integration with GoCardless allowed DocuSign to offer bank debit as a payment option, enabling customers to complete quick and easy transactions—ideal for the recurring nature of subscription payments.
Thanks to Zuora’s built-in integration with Salesforce, the implementation process was seamless and quick for DocuSign, which was already deployed on Salesforce and the AppExchange.
Zuora supports DocuSign’s operations in 188 countries, enabling the company to offer digital transaction management and eSignature services to a global customer base with flexible billing and payment options.
Zuora is strategically important for DocuSign as it enables the company to scale, innovate, and support digital transformation for organizations of every size, industry, and geography.
Zuora supports DocuSign’s entire spectrum of subscription-based services, from freemium trial services to highly structured annual billing relationships, providing the flexibility needed for different customer segments.
DocuSign experienced seamless scaling, improved reporting, flexible pricing, easy integration of new services, and enhanced customer payment experiences after switching to Zuora.
Zuora enables DocuSign to seamlessly integrate new services and acquisitions, supporting upselling and cross-selling into new markets and expanding its customer base efficiently.
Zuora brings DocuSign’s vast data into a single platform, enhancing reporting capabilities for monthly accounts, retention, and growth, and providing a unified view for business analysis.
Zuora enables DocuSign to offer new customer success-focused programs, such as preferred pricing and flexible offers, to better serve a diverse and growing customer base.
Zuora provides a comprehensive suite for managing the entire subscription lifecycle, including flexible billing, revenue recognition, payment processing, CPQ (Configure, Price, Quote), AI-powered collections, accounts receivable automation, and personalized subscription journeys with Zephr.
Yes, Zuora offers over 60 pre-built connectors (including Salesforce, HubSpot, NetSuite, and Snowflake), REST and SOAP APIs, warehouse connectors, payment gateways, and a Connect Marketplace with nearly 100 apps for seamless integration with external systems. Learn more.
Zuora supports over 40 payment gateways, including Stripe, GoCardless, and Worldpay, enabling businesses to offer a wide range of payment options to their customers globally.
Yes, Zuora provides both REST and SOAP APIs for integration and automation, with comprehensive developer resources available at the Zuora Developer Center.
Zuora offers extensive technical documentation, including platform docs, API references, SDK guides, and integration tutorials. Resources are available at docs.zuora.com and developer.zuora.com.
Zuora holds certifications including PCI DSS Level 1, SSAE 16 SOC1 Type II, SOC2 Type II, ISO 27001, HHS HIPAA, and SOC 3, ensuring enterprise-grade security and compliance for global operations. Learn more.
Zuora provides real-time metrics on profitability, conversion rates, and discounting rates, enabling businesses to respond quickly to market trends, optimize pricing strategies, and improve sales velocity. Read more.
Zuora employs enterprise-grade security measures, including data encryption, role-based access controls, and audit trails. The platform is audit-ready by default and supports compliance with GDPR, PCI DSS, SOX, and other global regulations.
Zuora simplifies global operations with built-in support for not only multi-currency and tax compliance, but also localization for over 30 markets, making it easier for businesses to operate internationally.
Zuora serves over 1,000 companies worldwide across industries such as technology, SaaS, media, publishing, healthcare, consumer goods, retail, manufacturing, IoT, telecommunications, and more. Notable customers include Zoom, Asana, The Financial Times, and Schneider Electric.
Implementation timelines vary: focused scopes can be completed in as little as 30 days, typical projects take 30–90 days, and multi-product or multi-entity programs may take several months. Pre-built connectors can enable integrations in as little as one day.
Zuora offers Quick Start Tutorials, Zuora University with 500+ courses, 24x5 live global support, email and ticketing, premium support options, and a community portal for peer engagement. Learn more.
Customers like Mindflash, TripAdvisor, FireHost, Briggs & Stratton, Buildium, and AppFolio have praised Zuora for its flexibility, ease of use, rapid implementation, and ability to simplify operations and reporting. Read case studies.
Zuora addresses slow manual close cycles, compliance challenges (ASC 606/IFRS 15), scaling hybrid monetization, multi-entity and multi-currency complexity, revenue leakage, data fragmentation, spreadsheet dependency, quote-to-cash misalignment, and forecasting difficulties.
Customers can expect recurring revenue growth, operational efficiency, improved customer retention, faster time-to-market, enhanced financial operations, scalability, and global compliance. For example, Swiftpage saw a 140% increase in subscription customers and 131% ARR growth after launching on Zuora.
Yes, notable success stories include Zoom scaling from 10 million to 300 million users, The Financial Times growing digital subscriptions, Asana scaling its business, and Hudl saving over 100 hours per month by automating processes. See all case studies.
Zuora is designed for finance professionals, IT leaders, product managers, operations teams, and sales/customer success teams in industries such as technology, SaaS, media, healthcare, consumer goods, manufacturing, and telecommunications.
Zuora stands out for its flexibility (supporting 50+ pricing models), scalability (proven with companies like Zoom), AI-powered tools (Zephr for personalized journeys), hybrid monetization, compliance certifications, and a track record of supporting rapid growth and innovation.
“Zuora offers a simple, seamless solution to support our rapidly growing global customer base. Now we have the subscription management platform we need to offer flexible pricing plans, new offers, and preferred programs for any size business.” – Eric Johnson, Former SVP and CIO of DocuSign
About
DocuSign is the pioneer and global standard for eSignature and Digital Transaction Management (DTM)
01
The Challenge
DocuSign needed a billing platform that could support 300,000+ customers (up from 100,000 in 2016) and 200+ million users on the DocuSign Global Trust Network while also scaling with their rapid 135% YOY growth in users and the 130,000 new users that join DocuSign every day.
02
The Solution
Zuora brought home a solution that gave them all of that, plus seamless Salesforce integration. Zuora delivered a reliable and flexible enterprise subscription platform enabling DocuSign to manage and expand its product offerings for customers across financial services, insurance, healthcare, life sciences, real estate, communications, media, technology, legal, government, higher education, nonprofit, and many other sectors.
03
The Benefits
DocuSign has expanded organically and through acquisition, and Zuora has been fundamental in the seamless integration of new services and sales enablement to upsell and cross-sell new solutions into new markets. DocuSign’s massive volume of new customers and expanding set of services and subscription options run smoothly through Zuora’s platform which also helps to consolidate reports with data on monthly accounts, retention, and growth in one place.
“The strategic importance of digital transformation to organizations of every size, industry and geography has accelerated adoption of DocuSign around the world.” – Eric Johnson, Former SVP and CIO of DocuSign
As the pioneer and global standard for eSignature and Digital Transaction Management (DTM), DocuSign’s cloud-based service empowers more than 300,000 companies and more than 200 million users in 188 countries to send, sign and manage agreements and collect payments quickly, easily and securely – fully digitally.
DocuSign helps organizations of every size, industry and geography achieve their digital transformations with its DTM platform and eSignature service – from individual professionals and small companies that purchase on a per-seat basis online to Fortune 100 companies that deploy DocuSign enterprise-wide. With such global customer demand, the company needed to ensure its ability to scale beyond its proprietary billing system.
DocuSign turned to Zuora to support its expanding customer base and continued industry-leading product innovation in eSignature and DTM while enhancing its reporting capabilities given the richness of available data on monthly accounts, retention, and growth.
The move to Zuora not only brought the company’s vast data into a single place, but also enhanced the company’s flexibility when it came to new pricing plans, new offers and other customer success-focused programs. DocuSign deployed Zuora to support the entire spectrum of its subscription-based services, from freemium trial services to highly structured annual billing relationships.
And thanks to Zuora’s built-in integration with Salesforce, the implementation process was seamless and quick for DocuSign who was not only deployed on Salesforce, but the ecosystem’s #1 eSignature app on the AppExchange.
DocuSign also benefits from the Zuora integration with GoCardless. Beverly Tu, Director of eCommerce Growth at DocuSign, said: “We want our global customers to have access to simple and easy payment methods when purchasing DocuSign, and offering GoCardless as a key payment option helps us achieve this. Offering bank debit as a payment option means customers are able to complete quick and easy transactions. The new GoCardless and Zuora solution is uniquely suited for the recurring nature of subscription payments as the entire billing and payment process is managed from a single platform.”
As Eric Johnson (DocuSign’s SVP and CIO, at the time) put it, “The strategic importance of digital transformation to organizations of every size, industry and geography has accelerated adoption of DocuSign around the world. Zuora offers a simple, seamless solution to support our rapidly growing global customer base. Now we have the subscription management platform we need to offer flexible pricing plans, new offers and preferred programs for any size business.”
