CLEAR uses biometrics to create a connected world that’s smarter and more secure.
As CLEAR is growing rapidly, it needs a flexible subscription management system to help manage and grow their customer base, and to support more pricing models as they enter new verticals.
CLEAR implemented Zuora to support its subscription billing needs.
Zuora has helped CLEAR deliver flexible pricing and packaging to meet their needs today and scale for the future.
CLEAR transitioned its subscription billing management to Zuora in an effort to streamline its backend processes so they are as seamless as the customer experience they provide in airports, stadiums and more to come. CLEAR leverages Zuora for its flexible pricing and packaging options, which have improve their current processes and are helping them scale for the future.
CLEAR is a New York based company that uses biometrics to create a connected world that’s smarter and more secure. From airports to arenas, CLEAR’s platform powers secure, frictionless customer experiences. From two airports in 2010 to over 30 airports and stadiums and nearly 2MM members in 2017, CLEAR has seen rapid growth across the board.
“CLEAR is a very logical subscription business model and we never really considered anything else. I don't want anyone to have to think about using CLEAR, it should be a part of your everyday life,” says Ken Cornick, President and Co-founder of CLEAR.
“We were really challenged before cutting over to Zuora because we had a very inflexible system. We didn't have the ability to test pricing. We didn't even have the ability for our customers to update credit cards online, which was a terrible customer experience,“ says Cornick.
When looking for a new subscription management platform, the company issued a formal RFP and decided on Zuora. “One of the things that we evaluated when looking at payment platforms was our future need to go international and having a platform that would support our growth. And since we were also switching over to Salesforce, integration with Salesforce was important as well,” explains Cornick.
CLEAR is strategic in its pricing experiments and has a multi-pronged growth strategy. They experiment with length of the trial periods, price points for initial terms and renewal terms, and offer various pricing combinations to members. “We hear from customers that CLEAR is a ‘try it to believe it experience’. With that in mind, we found that trials have been a very effective growth engine for us,” says Cornick.
The company has exciting plans for the future. “The best thing we can do for our members is to add new touch points to our network and deliver additional value. From a future growth perspective, we have several priorities. One is to complete our airport network domestically and we are also exploring international expansion. We also have a strategy to build a biometric ecosystem. We want to create a frictionless consumer experience any time that identity matters, whether it's healthcare, payments, or building access,” says Cornick.
Zuora is proud to partner with CLEAR on its mission to make it simple to be you.
“We hear from customers that CLEAR is a ‘try it to believe it experience’. With that in mind, we found that trials have been a very effective growth engine for us.”
“One of the things that we evaluated when looking at payment platforms was our future need to go international and having a platform that would support our growth.”