Bamboo Rose wanted to boost SaaS recurring revenue, but their homegrown billing system couldn’t scale.

Company Bamboo Rose
Industry Cloud Applications

The Customer

Bamboo Rose’s merchandise lifecycle management solutions unify the design, sourcing, ordering and delivery of branded goods.

The Challenge

Bamboo Rose wanted to boost SaaS recurring revenue, but their homegrown billing system couldn’t scale.

The Solution

Zuora provides the pricing and packaging flexibility they need to increase subscriptions and top-line revenue.

The Benefits

Bamboo Rose already has 20,000+ subscribers and can now work towards becoming 100% SaaS.

"To compete in the New Retail Economy retailers, wholesalers and suppliers need to bridge the gap between the consumer experience of shopping for products and the B2B experience of creating them."

Bamboo Rose's Story


Bamboo Rose (formerly TradeStone Software, Inc.) is the only digital B2B marketplace with proven trade engines for retail and supply chain management. They provide merchandise lifecycle management solutions for retailers, brand manufacturers, and suppliers to help communities discover, develop, and deliver ideas and products to diverse markets around the world. The company was incorporated in 2001 and is headquartered in Gloucester, Massachusetts with offices in Atlanta, Bengaluru, Hong Kong, and London.

Bamboo Rose offered a SaaS recurring revenue model for two years, but then they reached a point with their homegrown billing system at which they could no longer scale. Looking ahead, they wanted to boost their SaaS recurring revenue sales, but they needed a platform that could provide the pricing and packaging flexibility they needed in order to increase their number of subscriptions and top-line revenue.

Enter Zuora.

Zuora will be Bamboo Rose’s primary product catalog master. This means that Bamboo will leverage the Zuora platform for pricing support for both their membership subscription (recurring billing) and one-time access key (per unit charge). The Zuora interface is managing all nurture and account management use cases for Bamboo Rose, including upgrades, downgrades, and cancellations.

Bamboo Rose is also using Zuora as a subledger that feeds into their general ledger and will leverage Zuora training to expedite their standard accounting close and help preserve revenue recognition requirements.

Bamboo Rose knows that to compete in the New Retail Economy retailers, wholesalers and suppliers need to bridge the gap between the consumer experience of shopping for products and the B2B experience of creating them. Their mission is to help their customers stay ahead of today’s smart, savvy and social consumers and their desire for new products in today’s New Retail Economy. And Zuora’s mission is to help customers like Bamboo Rose get closer to their customer and the customer experience and, ultimately, successfully monetize those customer relationships.

Currently, Bamboo Rose has over 400 brands, over 80 retailers, and in 2015 alone, they powered more than $350 billion in customer transactions. By using the power of the Zuora billing platform, Bamboo Rose will be able to expand their subscription business without limitations.

Bamboo Rose wanted to boost SaaS recurring revenue, but their homegrown billing system couldn’t scale.

Currently, Bamboo Rose has 400+ brands, 80+ retailers, and powered more than $350 billion in customer transactions in 2015.

say hello to some of our other Cloud Applications customers

Cloud Applications

MSC Software

Cloud Applications

SurveyMonkey

Cloud Applications

Cloud Applications