By leveraging zero and first-party data
, you can maximize your subscriber retention strategy. You’ll be able to understand individual subscribers, gaining insight into the content they’re reading and how frequently they interact with your website. With these insights, you can track deviations from the norm, enabling you to determine when there’s a drop in engagement, and whether that constitutes a risk of cancellation. Vitally, using your data insights, you’ll be able to mobilise a hyper-personalised user experience that keeps your subscribers coming back for more and stops unengaged readers from falling through the cracks.