Glossary Hub

Party Data (0, 1st, 2nd, and 3rd): Understanding the Different Types

Knowing the differences between 0, 1st, 2nd and 3rd party data is key to understanding why customer journeys are no longer purely transactional but underscored by mutual value exchange, transparency, and respect for data privacy.

Payment Gateways

Learn how payment gateways work, their types, benefits, and key features to choose the right solution for secure transactions in your business.

Payment Management: Centralized Approach as Key to Successful Subscription Transactions

Modern consumers expect digital payments. Learn the importance of payment orchestration and how to manage payments for one-time and recurring transactions.

Payment Methods: Introduction

Explore modern payment methods like mobile wallets, BNPL, and crypto. Learn to enhance customer experience and boost conversions.

Paywalls: What are they and how to use them

This guide explores the different paywall types, their benefits, strategic usage, and top recommendations for online publishers.

Pricing Strategy: Pricing types, examples, & how to optimize

Master the art of pricing strategies to elevate your brand and profitability. Find the perfect fit for your business goals.

Product Bundling: Strategies & Tips for SaaS

Learn how to decide on how to price and bundle your products, whether you’re launching a new offering or trying to respond to current customer demands.

Propensity Modelling: How publishers ensure their subscription business keeps growing

Propensity modelling can take various forms. However, the main way it can be so accurately predictive is through Propensity Score Matching.

Psychological pricing: Strategies, Benefits & Implementation

Unlock the secrets of psychological pricing and learn how to implement effective strategies to enhance consumer perception and drive sales.

Quote to Cash Process: Software for Automation Explained

The quote to cash process is crucial for revenue generation. Explore strategies to overcome hurdles and enhance your quote to cash efficiency.

Recurring Billing Explained: Key Concepts & Benefits

Discover how recurring billing can streamline your business operations and ensure steady cash flow with automated payments.

Recurring Payments: Setup, Benefits, and Models

Discover how recurring payments can transform your business model with predictable revenue and seamless automation.