Subscription companies doing what's right

Just as COVID-19 has impacted us personally, companies are confronting new challenges and learning to adapt. We’re incredibly proud to see Zuora customers taking action to put their customers first in these turbulent times.

Each month, we also look at how the pandemic has affected companies in the latest Subscription Impact Report and what they’re doing to adapt. 

Github changes pricing and is now free for all teams

To help remote teams and developers, Github made all core features free for all users. They were also able to quickly change pricing on their Team and Enterprise Plans, and rolled out changes for customers in April.

Pluralsight launches free plan for April

With people staying at home, Pluralsight offered free access to 7,000+ expert-led video courses for the month of April. The team was able to move fast and quickly launch the new offering with short notice.

Zoom is free for K-12, and grows users by 20X

As COVID-19 swept across the world and schools closed, Zoom quickly opened up its platform to offer video conferencing for free for K-12 schools to help students continue their education. Zoom has seen a massive increase in subscribers. By the start of April 2020, Zoom reached 200 million daily active users – a 20X increase compared to 10 million a few months earlier!

Resy provides billing relief for restaurants

As restaurants struggle to stay open, Resy decided to provide 100% relief for all fees and billing from March through June. Resy paused billing, and even issued credits back to customers for the month of March. To date, Resy is one of the only restaurant software companies that decided to take this action. 

Cargurus covered 50% of fees for April

Given the impact of COVID-19, Cargurus noticed that its auto dealers were struggling. Cargurus was able to swiftly take 50% off fees for dealers in the month of April.

Fender extends free trial to 1 million customers

With people staying at home, Fender extended its 14-day subscription trial period to 3-months to help people develop a new hobby during their time at home. Fender originally set the limit at 100,000 new sign-ups, but the offer was so popular that Fender raised the limit to 1M new subscribers!

eMoney Advisor quickly pivots to provide free planning resources

To help more advisors adopt planning to navigate challenges due to COVID-19, eMoney is offering new clients 3 months of free access to its planning packages. New users and current clients will also receive access to eMoney’s digital marketing solution, Advisor Branded Marketing (ABM). 

Yahoo! Small Business offers free digital resources

With small businesses heavily impacted by the economic lockdown, many are looking to shift their business to a digital channel. To help with the situation, Yahoo! Small Business is offering its Online Presence package with website, domain and 5 email addresses for free.

MAPFRE offers free doctor consultations

During the month of March, the Savia digital health services platform was made available for any doctor who was associated with MAPFRE Insurance. Doctors used the platform to provide free consultations related to Covid-19 and other health issues.

Gaia brings free yoga classes to your home

With parents and children staying at home, Gaia partnered with the government of Colorado to offer free yoga classes to every resident in the state. 

Want to learn how other Zuora customers are responding to COVID-19?


We’re working with hundreds of customers on their response to COVID-19. All of our resources and best practices can be found online.