Why propensity modeling is dead: Embracing AI optimization for superior customer acquisition & retention

A person wearing glasses stands in front of a screen displaying a bar graph, holding a tablet and gesturing with one hand.

Understanding customer behavior is the key to successful acquisition and retention strategies. Traditionally, businesses have relied on propensity modeling — a statistical approach to predict customer behavior based on historical data. However, with the advent of advanced technologies, propensity modeling is quickly becoming obsolete. Today, AI-powered optimization has emerged as the superior tool for customer […]

Modernizing Billing Before ERP Transformation: Lessons from 24 Hour Fitness & ISG

Monochrome close-up of a computer screen displaying various dashboard graphs and statistics, including CTR at 14.65% and Quality Score at 9.38.

Modernizing billing before completing your ERP transformation isn’t just possible, it’s a smart strategic move — and it’s one that’s increasingly validated by both analysts and practitioners. Leading research firm ISG calls this a market-proven approach for enterprises navigating complex monetization. And 24 Hour Fitness put it into practice, decoupling billing from ERP to support […]

The Hidden Costs of Maintaining Legacy Billing Systems: Quantifying Your Financial Drain

cost of legacy systems

The True Price of Outdated Billing Infrastructure Is your organization still relying on outdated Order-to-Cash (O2C) processes? The cost to maintain legacy billing systems extends far beyond basic maintenance fees and visible IT expenses. Many businesses underestimate the true expense of legacy billing infrastructure, focusing only on direct costs like software licenses and maintenance contracts, […]

Order to Cash Digital Transformation: Driving Efficiency and Growth in the Digital Economy

Organizations are increasingly recognizing the strategic importance of modernizing their Order to Cash (O2C) processes. A well-executed O2C digital transformation not only streamlines operations but also enhances customer experience, accelerates cash flow, and provides valuable business insights. This comprehensive article explores how forward-thinking companies are revolutionizing their O2C operations to stay competitive in the digital […]

How Decoupling O2C from ERP Transforms IT Risk into Reward

decoupling order to cash

Undertaking an ERP transformation, a 3-5 year endeavor, presents significant risk for CIOs and CTOs. Choosing the wrong path can create cascading negative impacts on data, resources, financial systems, and ultimately customers, potentially jeopardizing leadership positions. Successfully completing an ERP migration while adhering to regulations is a monumental task, and the weight of this undertaking […]

Is Your Collections Strategy Costing You Customers and Cash?

collections

If invoices are falling through the cracks, chances are your customer relationships are too. How so? Because for modern businesses, every touchpoint, even collections, is a moment that can make or break that relationship. True success in collections means prioritizing long-term value—like retention and forecast accuracy—by shifting KPIs beyond payment recovery to metrics that reflect […]