ZEPHR
The Subscription Experience Platform That Drives Conversion and Growth
Deliver the right offer for every subscriber. Build, test, and optimize personalized journeys with low-code tools and AI-driven decisioning to accelerate recurring revenue.
The world’s leading media companies build, run and grow with Zuora
Enterprises like Forbes, The Irish Times, and The Globe and Mail rely on Zephr to personalize subscription experiences, accelerate monetization, and scale recurring revenue models.
Why choose Zephr by Zuora for Subscriber-Led Growth?
Zephr offers businesses the agility to personalize, test, and scale every aspect of the subscriber experience. From AI-powered optimization to low-code extensibility, Zephr empowers growth teams to innovate faster—no developers required.
Drag-and-drop rules builder
Design and deploy personalized subscriber journeys using 50+ pre-built decision nodes. Empower your teams to launch new experiences instantly, without engineering dependencies.
AI-powered paywall optimization
Leverage AI decisioning to dynamically show, hide, or customize paywalls for each user based on real-time engagement signals—maximizing conversion and retention.
Seamless integrations
Seamlessly connect Zephr with your existing tech stack with 30+ third-party extensions, datalayer, webhook, and API capabilities.
Powerful analytics
Monitor every step of the subscriber journey with intuitive dashboards, conversion tracking, and visualized journey flows that uncover revenue opportunities.
Dynamic subscriber experiences
Quickly create and publish subscriber paywalls, offers, and experiences using fully customizable pre-built templates, without any code.
Future-ready extensibility
Scale effectively with a full suite of tools that can be customized to manage growing traffic, subscriptions, and user base.
Leverage the power of AI—one paywall at a time
Zephr’s AI engine takes the guesswork out of conversion strategy. Instead of static rules or one-size-fits-all paywalls, Zephr uses behavioral data and machine learning to display the right access model—at the right time—to each unique user.
Leverage AI-driven paywall optimization to personalize engagement across every stage of the subscriber journey:
- Soft Paywalls: Offer limited freemium access to build trust before prompting subscription.
- Metered Paywalls: Allow a set number of free reads to nurture first-time visitors and encourage return engagement.
- Hard Paywalls: Target loyal, high-intent readers and convert them into paying subscribers.
- Dynamic Paywalls: Continuously adjust messaging and timing using behavioral insights to optimize conversion and reduce churn.
Personalize every touchpoint with real-time behavioral insights
Zephr turns customer data into action. Connect your analytics, CRM, and marketing tools to serve personalized offers, messages, and pop-ups that adapt to each user in real time—based on behavior, lifecycle stage, and engagement signals.
By combining Zephr’s in-product data with your existing martech stack, you can orchestrate precise, data-driven campaigns that drive measurable impact across key metrics:
- Increase conversion rates by triggering the right subscription offer at the right moment.
- Reduce customer acquisition cost (CAC) by replacing blanket messaging with personalized experiences.
- Boost lifetime value (LTV) through deeper, ongoing relationships that respond to each subscriber’s behavior.
- Prevent churn with automated win-back campaigns and contextual offers that re-engage lapsed users.
Personalized subscription packages tailored to your customers
Turn personalization into profit. Zephr’s Dynamic Offers Module enables your team to create, test, and launch subscription packages that align with each customer’s preferences, engagement history, and lifecycle stage—all without code..
Integrating directly with Zuora Billing, Zephr lets you experiment with dynamic pricing, product bundles, and strategic offers in real time. Activate complex rate plans instantly and deliver tailored experiences that maximize conversion, increase upsells, and strengthen retention.
- Boost brand loyalty with subscription offers that reflect deep insight into customer needs.
- Leverage behavioral data to design individualized offers that convert across multiple channels.
- Cultivate lasting relationships by delivering pricing and packaging that feels personalized to every subscriber.
Seamlessly manage user registrations
Easily set the rules for your login process, making it easy-to-use and safe. Avoid costly account sharing and decide how users access content by defining login specifications such as:
- Password requirements, complexity, length and number of attempts.
- Social sign-in via Facebook, Twitter, Instagram, Google and more.
- Password-less authentication using secure, personalized links.
- Multi-factor verification across different devices and applications.
Data capture that works for both you and your audience
Use our fully customizable data capture forms to deploy personalized data collection strategies to the right user at the right time.
Leverage our low-code rules builder to continually update and deepen your understanding of your visitors as they move from anonymous visitors to known users.
Strengthen your existing first-party data
Use soft paywalls to offer limited freemium content or features to build a stronger connection with readers before asking them to subscribe for full access.
Convert first-party data into actionable results
The flexibility of the platform means you can activate your first-party data instantly from within the Rules Builder, empowering your teams to start building and testing personalized subscription experiences from the first instance.
The solutions you need to personalize subscription journeys and capture market demand
AI Paywall
Maximize conversions using AI-driven decisioning that intelligently adjusts access models and offers based on user behavior.
Identity & Access Management (IAM)
Control access securely with social sign-ins, multi-factor authentication, and flexible login policies that enhance user experience.
First-Party Data Activation
Collect and activate compliant, first-party data to better understand audiences and power real-time personalization across channels.
Personalized Subscriber Experiences
Optimize the on-site experience for each user, from pop-ups to paywalls, without writing a single line of code.
Corporate Subscription Management
Manage and expand B2B subscriptions at scale with flexible access controls and monetization options.
Dynamic Offers
Seamlessly integrate with Zuora Billing to deploy dynamic rate plans and bundles that maximize subscriber lifetime value.
Frequently Asked Questions About Zephr: The Subscription Experience Platform
What is a subscription experience platform?
A subscription experience platform helps businesses design, personalize, and monetize digital customer journeys. Zephr enables enterprises to do this without coding by integrating engagement and monetization in one place.
What types of paywalls does Zephr support?
Zephr supports soft paywalls (partial access), metered paywalls (limited free views), hard paywalls (full paywall), and dynamic paywalls (personalized paywall types per user).
Can Zephr personalize content for different users?
Yes. Zephr uses behavioral and contextual data to create dynamic user journeys that adapt in real time—offering each visitor a personalized path to conversion.
Can Zephr integrate with our existing systems (CMS, analytics, billing)?
Yes, Zephr can easily integrate with your existing system. Zephr supports 30+ third-party extensions and connects via APIs, webhooks, and data layers to CMS, analytics, billing (like Zuora), and subscriber platforms.
How does Zephr enhance conversion and retention?
Zephr increases conversion and retention by delivering contextual, personalized subscription offers, experimenting with pricing/packaging, optimizing user journeys, and reducing churn through targeted messaging and upsells.
Can Zephr help with preventing account sharing or managing access control?
Yes, Zephr helps with preventing account sharing and managing access control. Zephr includes identity & access control tools: login rules, social/social sign-ins, password policy, multi-factor, and share detection to secure subscriber experiences.
What analytics and reporting does Zephr provide?
Zephr offers analytics and reporting tools such as dashboards and visual flow analytics to monitor conversion rates, funnel performance, journey metrics, and paywall effectiveness.
Is Zephr secure and compliant?
Absolutely. Zephr supports passwordless login, MFA, and first-party data compliance under GDPR and CCPA, ensuring enterprise-level security and user privacy.
What results can enterprises expect with Zephr?
Businesses like Forbes and The Irish Times use Zephr to increase conversions, optimize retention, and scale personalized monetization strategies.
See it in Action
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn how our Subscription Economy® solutions help leaders launch faster and scale with confidence.