We’re at a pivotal moment in business history, one not seen since the Industrial Revolution. The pure product economy is nearing the end of a 120-year-run and the world is shifting towards services. This is a business model transformation that is impacting every department across organizations and across all industries. If you’re not shifting to a subscription business model now, chances are that in a few years you might not have any business left to shift.
As Founder and CEO of Zuora, the world’s leading subscription management platform, I’ve been evangelizing about this shift to the Subscription Economy for over ten years, to anyone who will listen to me: from articles like Don’t Buy, Subscribe: Are Subscriptions the Future of the Economy? to events like our annual Subscribed conference where, at our first user conference, I shared my views on the future of business and the death of ERP in interviews like Why the Subscription Economy Is the Future of Business with CIO.com and Transforming the Subscription Economy with Mad Money.
I can’t tell you how often, at the end of one my presentations, someone asks me for fundamentals on how to transition a traditionally product-based company to a subscription-based revenue model. After all, competitors can steal your product features, but they can’t steal the insights you gain from an active, loyal subscriber base. As it turns out, there’s a strange absence of decent resources on this topic. There’s a lot of material on consumer membership programs and subscription boxes, and vast amounts of inside baseball stuff on SaaS metrics, but very little for an enterprise business reader looking for a basic playbook on making the shift to recurring revenue.
So I decided it was time to distill the most striking subscription case studies and most innovative thinking on the rise of the Subscription Economy and the end of ownership. And this year, all my thinking on this topic was realized in the form of my first book… Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It.
Here’s a glimpse of what’s inside:
Part I of Subscribed takes a deep dive into industries in transition:
Chapter 1: End of an Era
Chapter 2: Flipping the Retail Script
Chapter 3: The New Golden Age of Media
Chapter 4: Planes, Trains, and Automobiles
Chapter 5: Companies Formerly Known as Newspapers
Chapter 6: Swallowing the Fish: Lessons from the Rebirth of Tech
Chapter 7: IoT and the Fall and Rise of Manufacturing
Chapter 8: The End of Ownership
Then, in Part II, I share a blueprint for turning a great product into a great service:
Chapter 9: That WTF Moment
Chapter 10: Innovation: Staying in Beta Forever
Chapter 11: Marketing: Rethinking the 4 P’s
Chapter 12: Sales: The Eight New Growth Strategies
Chapter 13: Finance: The New Business Model Architects
Chapter 14: IT: Subscribers, Not SKUs
Chapter 15: Building a Subscription Culture with the PADRE Operating Model
If you want to learn more about the future of business (and how to prepare for it) and check out some sweet pre-order incentives, please visit my author page.
I may be biased, but I honestly think this book will change the way you think: about what it means to be a consumer, about ownership, and, ultimately, about business.
Check out what people are saying about Subscribed:
- Financial Times, “Apple skeptics are looking at the wrong metrics”
- Inc., “5 Great New Business Books to Read this Summer”
- The Times of London, “Vehicle subscription is ‘Netflix for cars’”
- Forbes (US), “Why Your Company Needs To Go All-In On The Subscription Model”
- Forbes (US), “The 2018 Summer Reading List For Marketers”
- Forbes (France), “Mobility: Road to Commitment and Customer Experience!”