The cost of getting your product monetization strategy wrong…
72% of innovations fail to meet their revenue and profit targets.
The odds are stacked mightily against any company that launches a new product or service. Between 65% and 75% of new offerings fail outright or miss their revenue or profit goals, depending on whose research you look at.
According to Madhavan Ramanujam and Dr. Georg Tacke from Simon-Kucher & Partners, there are four primary types of new product failures which they explore in their new book Monetizing Innovation: How Smart Companies Design the Product around the Price — feature shocks, minivations, hidden gems and undeads.
Ramanujam and Tacke were kind enough to provide an excerpt from their book. Check out our free guide: 4 Product Monetization Fails – and How to Avoid Them
And, on November 10, 2016, Simon-Kucher & Partners and Zuora will be hosting the First Annual LA Pricing Strategy Forum during which we’ll discuss how smart companies design products around price as well as other top growth strategies through pricing and packaging.
Join us to build connections with fellow senior leaders in the Los Angeles area and learn how executives and thought leaders at leading technology companies are solving some of the most pressing Pricing, Marketing, and Sales challenges.