The Economist and Financial Times are neck and neck with four finalist nominations each for the first Digiday Awards Europe.
Both are up for Best Use of Multimedia and Best Use of Video Content: The Economist for its first virtual reality endeavor “Project Mosul” and its “Future Works” video series. It is also in the running for Best Mobile App and Best Use of Social. The Financial Times is nominated across four categories for “The Great Pay Wall Freeze,” its campaign to attract new, younger subscribers to its digital content.
The winners for each category will be announced at the Digiday Awards Europe gala on December 1 at the Hyatt Regency London. Other campaigns up for a Digiday Award include #jaggillarmig (“I like myself”) by Swedish teen magazine Frida and LVB Networks’ “Foodbrigade.”
Read the full article on Digiday
Read our in-depth interview with Subrata Mukherjee, VP of Products at The Economist here and learn how Zuora helps media companies such as the Financial Times succeed in the Subscription Economy here!