France’s Molotov is hoping to blow up the traditional TV viewing experience with its new app that allows subscribers to watch or record live TV across devices.
“The television interface hasn’t changed since it was invented,” says CEO Jean-David Blanc. The AlloCine founder is part of a trio of leadership that includes CanalPlus founder and current Cannes Film Festival president Pierre Lescure and former TF1 director of strategy and innovation Jean-Marc Denoual.
The app launches Monday in France, and the company has signed deals with the 33 free-to-air TV channels in the country, including major networks TF1 and M6, as well as specialized channels such as Paramount for films and Disney for kids. The basic service is free, with two packages at €3.99 ($4.40) and €9.99 ($11.03) offering expanded bookmarking capabilities and access to pay channels. CanalPlus and beIN Sport are not on offer for now, but the company is in negotiations and hopes to add them by September.
“We have reinvented TV in the way the Netflix reinvented the interface for video,” Blanc told The Hollywood Reporter.
Molotov aims to turn the traditional TV grid inside out and then shake it up a little more with extensive search and organization capabilities to find programming that is classified by time, category, star, type and subject. It retains recent programming even without setting record and you can view and bookmark programs up to 15 days in advance.
Read the full article at: www.hollywoodreporter.com
And check out Zuora, Deloitte and Adobe’s Marketmix for Media solution for OTT video!